In this webinar, Andy from Nacho Nacho hosts Bo from Till CFO to discuss best practices for communicating with investors and maintaining strong financial health in startups. A key theme throughout the discussion is the importance of financial management, an area often overlooked by startups that tend to prioritize sales and operations. Till CFO provides fractional CFO services to help businesses establish strong financial foundations and avoid common financial pitfalls. One major red flag in startup finances is relying solely on tax-prepared financials instead of using accrual-based accounting. Outdated financial records that fail to provide real-time insights can also hinder decision-making, while poor budgeting and spending discipline often lead to inefficiencies. When it comes to fundraising, many startups struggle due to unclear financial plans. Treating fundraising like a sales process—systematically tracking investor interactions and responding quickly—can significantly improve the chances of securing funding. Storytelling plays a crucial role in investor pitching. Investors are drawn to compelling narratives that go beyond product features and highlight traction, team capability, and market potential. External advisors, like Best Foot, can help refine pitch decks to make them more persuasive. Maintaining strong investor relationships is equally important. Regular updates, such as monthly emails and quarterly meetings, build trust and keep investors engaged. Keeping investors informed can also lead to valuable introductions, and addressing bad news early and transparently strengthens investor confidence. The role of AI and technology in startups was another topic of discussion. While AI can be a buzzword in fundraising, it must be backed by real implementation. Financial technology tools like QuickBooks, LiveFlow, Notion, and DocSend help manage investor relations and reporting efficiently. Ultimately, finance should be treated as a core function from day one, not an afterthought. Startups can benefit from fractional CFOs, who provide cost-effective financial expertise without requiring a full-time executive hire.