The conversation focuses on CallVu's approach to customer experience (CX) automation through micro apps, with Chris Filly explaining how micro apps offer businesses an agile, modular alternative to traditional monolithic applications. Designed to automate specific customer workflows, micro apps are lightweight, API-driven solutions that integrate with existing systems without requiring a full system overhaul. Chris highlights real-world examples in industries like insurance and healthcare, where micro apps streamline processes such as policy underwriting and patient intake. He emphasizes the importance of speed, flexibility, and personalization in CX strategies, particularly as AI plays a growing role in customer interactions. By starting small and focusing on specific pain points, businesses can reduce costs, accelerate time to market, and improve customer satisfaction. The conversation concludes with a discussion on the future of micro apps, AI-driven personalization, and proactive customer engagement as key differentiators.