(00:08) Good morning, everyone, and good afternoon to those in London. Today, I have Jules here with Adease, and without further ado, I’d love it if you could introduce yourself and your company.

Hi, I’m Jules, founder of Adis. Adease is essentially a digital marketing assistant powered by various AI APIs. That’s a brief introduction, but I’d be happy to share more details.

(00:43) We’d love to learn more about your platform—how it works and who your target audience is. What kind of customers typically use Adease?

At the moment, it’s primarily agencies, but we also have a diverse group of internal brands, like fashion and other e-commerce users. However, the majority of our clients right now are small agencies.

(01:23) Very nice. How did you get to this point in your career? What led you to start Adease?
I’ve been in marketing for years, working at various agencies in roles like Junior Account Manager and Account Manager. I’ve always been into coding and building tools, and over the past five years or so, I’ve noticed opportunities to make processes easier. It’s been a gradual development, but things have really picked up this year as I’ve incorporated OpenAI APIs to further grow the platform.

(02:01) That’s exciting! It’s such an innovative time in the world of AI, and it’s great to see you at the forefront of it. So, what can companies do to leverage AI in their advertising strategies today?

The most obvious application is generative ads—creating ad copy or visual content with AI. However, I’m a bit skeptical about relying solely on AI for this, as you can often tell when something is entirely AI-generated. I think the future lies in combining human creativity with AI tools, like creating a video and enhancing it with AI, rather than just generating entire campaigns through AI alone.
Another powerful use case is for internal processes. For example, you could upload a campaign plan, and AI could build it across multiple platforms, handling targeting, objectives, budgets, and more. I believe this kind of automation will be one of the most impactful ways to use AI internally.

(03:16) Nice! What about optimizing ad campaigns? Do you have any analytics features that allow users to perform trend analyses, identify top-performing ads, and dive deeper into why certain ads perform better?

Yes, absolutely. With Adis, you can generate insight reports that highlight key takeaways from your campaigns. Over time, the platform will evolve to include automations that not only provide insights but also implement changes directly based on those insights.

(04:19) That’s really neat. For B2B companies just starting to advertise with AI, what should they expect? Should they anticipate stellar results immediately, or is it more of a process requiring fine-tuning over time?
Initially, it’s going to be more of a learning process. While AI can save a lot of time in the long run—building campaigns, writing reports, and creating ads—it’s not going to revolutionize everything overnight.

I’d recommend approaching it with the mindset of running traditional campaigns but using AI as an enhancement. Think of it as a tool to optimize the awareness, consideration, and conversion stages of your funnel rather than something that will take over entirely from day one.

(05:37) A lot of AI tools today are being used as productivity boosters rather than replacements for humans. It’s still crucial to have a human in the loop to coach and manage these tools effectively.

Exactly. It’s especially important for brands when it comes to safety and maintaining their values. For example, when creating new ads, it’s essential to fine-tune the AI over time so that it aligns with the brand’s messaging and values.

(06:08) What tips do you have for optimizing advertising campaigns based on your experience?

The key is to clearly understand your KPIs for each campaign type. Sometimes, people optimize for the wrong metrics, which is a common human error. AI can help here by identifying the most relevant KPIs for each campaign.
Another important aspect is optimizing the entire funnel—from awareness to consideration to conversion. Having a clear understanding of your KPIs at each stage is essential.

(07:25) Excellent. What are some top advertising trends for 2025, aside from AI? Are there complementary tools or strategies marketers should be aware of?

For 2025, AI will continue to dominate, especially in generative creative tools and data analytics. However, influencer marketing remains a significant trend and is even gaining traction in B2B marketing.
I’ve also noticed a rise in humor being used in B2B advertising. It’s refreshing to see brands not taking themselves too seriously and showcasing unique personalities that set them apart from competitors. This human-centric approach resonates well, even in B2B marketing.

(08:40) That’s a great point. Many companies are moving away from the overly safe and formal B2B branding and adopting a more personal, relatable tone. At the end of the day, even in B2B, we’re communicating with people, so personalization and humor make a big difference.

Exactly. One example is ClickUp. They create “cringy” HR-themed videos that perform exceptionally well. I hope more B2B brands adopt this approach—it’s a great way to connect with audiences.

(09:10) Agreed. Do you have any timeless advertising techniques that will remain relevant despite technological advancements?
Absolutely. Platforms like Facebook and Instagram continue to dominate as social advertising powerhouses. While there’s speculation about the future of platforms like TikTok, many campaigns may shift to alternatives like Snapchat or increase budgets on Facebook and Instagram.

Another core strategy is leveraging mixed marketing models to attribute awareness campaigns to bottom-line results. Many marketers don’t fully utilize this approach, but it’s critical for long-term success.

(11:01) What about in-person events? Have you seen them making a comeback as a marketing channel post-COVID?
Yes, absolutely. In-person events, like meet-and-greets or summits, have been gaining traction. Agencies and brands are using these venues to connect directly with their audiences, creating meaningful interactions that complement online marketing strategies.

(11:42) What are your thoughts on data privacy and its impact on advertising? With stricter regulations in the EU and changes like Apple’s restrictions on cookies, how do you see this evolving in 2025 and beyond?

Data privacy is becoming a major focus. Regulations in the EU are stricter, and similar trends are emerging in the US. Apple’s recent moves, like limiting cookie tracking, are reshaping how marketers target and track audiences. It’s crucial to adapt to these changes while maintaining effective advertising strategies.

(12:13) I think things are going to improve. We went through a bit of a decline with all the privacy changes that restricted tracking and attribution capabilities. However, with advancements like AI-driven attribution in tools like Google Analytics, I believe things will get better.

Moving forward, utilizing mixed marketing models will also help. Tracking conversions is only going to get harder over time, so leveraging AI tools and machine learning solutions will be essential to adapt to these challenges.

(12:55) What other ways are people using AI to identify online visitors or conduct visitor analysis?

Chatbots are an excellent tool for gaining insights into users who land on your page. When visitors interact with a chatbot, asking questions and providing input, that data can be used to enhance retargeting efforts across various channels.
There’s significant potential for AI to improve tracking systems in this way. Chatbots can also engage visitors immediately, offering answers and solutions right when they need them.

(14:01) That’s a great point. Especially with the explosion of SaaS products, it’s cheaper and easier than ever to bring a product to market. Not only is exposure through advertising critical, but so is engagement. Keeping visitors engaged with your website or product is key, and that’s where chatbots play an important role.

(14:26) Do you have any advice for SaaS founders on creating a competitive edge, given the saturated market of similar products?
Personalized chatbots are crucial. Fine-tuning them to provide specific, valuable insights rather than relying on generic solutions, like off-the-shelf AI models, can make a significant difference.

Integrating these bots with your proprietary data is also vital. This allows you to personalize interactions with customers in ways that go beyond the capabilities of basic chatbots.

(15:34) Exactly. Integration with your data set allows you to deliver tailored experiences, making interactions more meaningful and effective.

(15:48) Do you have tips for creating advertising copy or imagery that drives conversions?

Yes. Play around with your messaging instead of just mimicking what competitors are doing. Many brands fall into the trap of copying trends, which results in generic ads.

For example, in the early days of Facebook ads, everyone was using flame emojis and similar gimmicks. Instead, focus on what makes your brand unique. Reflect your core values and identity in your copy and creative assets to stand out.

(16:48) That’s a great point. Many marketers jump on trends without considering their brand’s core identity. It’s important to remember that while trends come and go, your brand should remain timeless. Don’t sacrifice your values or image to conform to fleeting fads.
Exactly. Some fundamentals always apply, such as tailoring your retargeting copy differently from your initial touchpoint copy. The messaging around offers, for example, should still align with your brand values to maintain consistency and trust.

(17:48) Failure is part of any profession, especially entrepreneurship. Could you share an example of a time you failed and what you learned from it?

Sure. One major instance was during the early development of our app. We had test users onboard, but we ran into rate limits with the Facebook API and had restricted access to certain features. It required us to go through a complicated reauthentication process to get everything running again.

It was a stressful time, but it taught me resilience. Things will inevitably go wrong, and building the ability to navigate those challenges is critical to long-term success.

(19:06) What are some challenges you've overcome, and do you have any tips for other entrepreneurs on how to approach similar challenges?

I think the key is not to panic and to accept that you'll need to go through certain processes to get things back on track. For example, I remember dealing with a significant issue with Facebook's APIs. It felt like the end of the world at the time, but the best advice I received—and what worked for me—was to focus on moving forward and tackling the problem step by step.
It's important not to take failure personally. Instead, see it as an opportunity to learn and grow. When you take failure as a chance to solve problems and keep your eye on the bigger picture—like your business and making it work—it becomes easier to stay focused and calm under pressure.

(20:45) What are some of your favorite books this year that other entrepreneurs might find helpful for marketing or brand strategy?
Oh, this is embarrassing—I haven’t finished a book this year. I did start The Subtle Art of Not Giving a F**,* but I haven’t completed it yet.
One pro tip I’ve heard is using Blinkist, which condenses books into 15-minute audiobooks that highlight the key takeaways. If you like the summary, you can always go back and read the full book. It’s especially helpful for business books, as many of them tend to repeat similar ideas and concepts. This way, you get the value without all the fluff.

(22:15) That’s a great suggestion! I’ve been more into podcasts than books lately. I feel like you can learn a lot from podcasts.
Absolutely. Podcasts are a great way to consume content. Lately, I’ve been into The Diary of a CEO. The guests are insightful and share valuable lessons. I also enjoy The H3 Podcast for something a bit lighter, and of course, The Joe Rogan Experience has some fascinating guests.

(23:19) What’s one thing potential customers should know about AdEase and why they should start using it today?
The main thing is how easy it is to create campaigns. With AdEase, you can generate campaigns just by typing a text prompt, similar to chatting with ChatGPT. You can ask it to build a campaign, and it will create ad sets on Facebook with the right objectives, matching your targeting. It also provides template ads that you can customize with your own creatives.

There’s really nothing else like it right now—where you can generate a campaign through a prompt. For those who prefer building campaigns manually, AdEase helps you find the right audiences and offers benchmarks like expected click-through rates, which is incredibly helpful.

(25:06) What’s next for AdEase? Any exciting features we should look out for?

The big focus for us is becoming multi-platform. In the next couple of years, you’ll be able to take a campaign that works on Facebook and easily test it on platforms like Pinterest. The AI will adapt the campaign objectives and find the closest relevant audiences on the new platform. This multi-platform feature will make it seamless to copy and paste campaigns across platforms, which is super exciting!

(26:23) Where can people learn more about AdEase and start using it today?

You can visit our website at AdEase.io for detailed information about all the features. You can also find us in the ChatGPT Custom GPT Store—our tool there allows you to manage audiences and plan campaigns. For full campaign creation capabilities, visit the main platform at AdEase.io.

(27:01) Awesome! AdEase is also available on the NachoNacho Marketplace, where we’re proud to partner with you. We’re excited to see what’s next as you continue to innovate.

Thanks so much for having me on today—I really appreciate it!
We’re looking forward to catching up again soon.