16 Volts

I help early stage to A-round B2B SaaS and Manufacturing companies with between 20-100 employees that are looking to better differentiate themselves and improve deal cycles through improved sales readiness, positioning, and messaging.

Having held roles in sales, product marketing, business development and partner marketing with companies including IBM, General Motors, Sophos, QuickMobile and Allocadia, I know how to make solutions resonate with the buyers and users they serve. 

If your marketing team is under pressure to develop differentiated and compelling messaging, and rise above feature battles; if they’re scared they won’t hit funnel goals and they’ll lose the awareness game to competitors; if your sales team is chasing too many unqualified leads and is struggling with telling a unique and compelling story, and scared they won’t hit their pipeline numbers, I can help.

My value-add: a tried-and-true method for improving Go-To-Market focus, differentiation, and lead generation:

1) Determine where you fit within the competitive landscape

2) Zero in on core differentiators, aligned with market pains

3) Activation via sales collateral, messaging, and content strategy

My Scope

Competitive Intelligence

Positioning

Jobs To Be Done

Messaging

Product launch

Product release

Analyst relations

Sales readiness