We are an end-to-end B2B marketing analytics & revenue attribution. We factor-in all your marketing efforts to decode customer behavior, optimize ROI, and determine marketing’s influence on pipeline and revenue. We work with 45+ companies like Chargebee, Razorpay, Netcore, Clevertap etc.

Factors helps you get a holistic view of your sales and marketing funnel - covering every touchpoint across ad interactions, website visits, e-book downloads, webinars, and sales activities.

Who are we?

Factors.AI empowers B2B Marketing Teams to make sense of their diverse customer data and make smarter, faster decisions. With Factors, Marketers can say goodbye to data aggregation, manual analysis and spreadsheet errors, letting our AI uncover root causes and highlight anomalies for immediate action.

What sets us Apart?

We go beyond plain analytics. By employing key automations using the latest innovations in machine-learning, Factors.AI delivers impactful and actionable insights to marketers. We act as conduits that instills marketers with the freedom to focus on decision-making.

Elevate your Marketing with AI-powered Analytics & Attribution

Monitor KPIs, Unlock Insights, and Optimize marketing ROI with transparent, actionable revenue reporting.

Factors is your unfair advantage to reduce CAC, improve ROI, accelerate revenue — effortlessly

End-to-end customer journey

Connect the dots & measure performance across campaigns, web, pipeline, and revenue.

Intuition alone isn’t enough

Qualify your marketing hypothesis and optimize resource allocation with data-driven insights.

Analytics shouldn’t be a chore

Save countless hours and manual effort with automated, flexible, ad hoc reporting

Quantify the impact of your efforts

Demonstrate/prove/tie your marketing efforts back to conversions, pipeline & revenue