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Factors is an end-to-end B2B marketing analytics and revenue attribution tool that deciphers customer behavior, enhances ROI optimization, and evaluates marketing's impact on revenue and pipeline. Collaborating with companies like Chargebee, Razorpay, Netcore, and Clevertap, Factors provides a comprehensive view of your sales and marketing funnel, capturing touchpoints across ads, website interactions, downloads, webinars, and sales actions. This tool employs AI-powered automation and machine learning innovations to offer actionable insights, enabling marketers to focus on effective decision-making rather than manual analysis. With transparent revenue reporting, multi-touch attribution, customizable insights, and automated reporting, Factors empowers you to quantify the influence of your marketing efforts on conversions, pipeline growth, and revenue acceleration.

Advanced Attribution: Factors offers multi-touch attribution models, enabling you to accurately measure the impact of various touchpoints on conversions, providing insights for optimized marketing strategies.

Effortless Insights: With automated reporting and AI-powered analysis, Factors streamlines data interpretation, saving valuable time and empowering marketers to uncover actionable patterns and anomalies.

Full Funnel Visibility: Factors allows you to track the entire customer journey, connecting dots across campaigns, web interactions, pipeline progression, and revenue generation, ensuring a comprehensive view of marketing effectiveness.