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Google Cloud for Startups
Marketplace Cashback
Deal eligibility requirements
To be eligible for the Google for Startups Cloud Program, your startup must meet all of the following:
- Founded within the last 10 years, with no IPO and not acquired.
- A tech company — not an educational institution, government entity, nonprofit, personal blog, dev shop, consultancy, or agency.
- Has not previously participated in the Google for Startups Cloud Program or received Cloud credits beyond the standard free trial via any Google program.
- Apply with a business email address — personal email addresses (Gmail, Yahoo, etc.) are not accepted.
- Your application email domain must match your startup's public website domain.
- Have an active Google Cloud Billing Account ID in good standing. This is an 18-character alphanumeric ID in the format ABC-DEF-GHI. It must have been created at least 48 hours before applying.
- The owner of the Billing Account must share the same email domain used on your application.
- Have a publicly available website — stealth sites or generic email domains are not accepted.
If your startup is funded: You must have received pre-seed to Series A equity funding. If Series A, it must have been raised within the last 12 months. The following funding types alone do not qualify: crowdfunding, friends & family, debt funding, grant funding, or private equity funding. Proof of funding must come from publicly available sources such as news articles, Crunchbase, Pitchbook, Dealroom, investor portfolio pages, or investor blog posts.
What is Google Cloud for Startups?
Start and scale with the Google for Startups Cloud Program. We offer four program tiers — Start, Ecosystem, Scale, and Scale for AI — designed to meet your startup wherever it is in its journey, from ideation to growth. Eligible startups receive Cloud credits, technical support, and Google-wide resources to build and grow on Google Cloud. Program applications are reviewed and approved based on eligibility requirements.
Supercharge your growth with the Google for Startups Cloud Program
Get access to startup experts, Cloud cost coverage of up to $250,000 depending on your tier, technical training, business support, and Google-wide offers. To receive benefits, you must have an active Google Cloud Billing account in good standing.
Google Cloud for Startups screenshots and videos
Key benefits of using Google Cloud for Startups?
Why build your startup on Google Cloud
Innovate quickly and easily
Streamline app development with Google Cloud’s state-of-the-art containers and microservices, and go from code to production in record time.
Turn data into real-time insights
Unlock powerful insights and improve decision-making with leading-edge data analytics and AI solutions, including BigQuery, Looker, and AI Platform.
Collaborate from anywhere
Work together with your startup team in real time with Google Workspace. Get Gmail, Drive, Google Meet, and more all in one place—all backed by trusted Google security.
Save money
Startups see significant savings when building on or migrating to cloud-native architecture on Google Cloud. Our simple, secure, reliable platform with 99.99% availability reduces risk and increases operational efficiency.
Google Cloud for Startups Features
- Start Tier: Up to $2,000 USD in Google Cloud credits, valid for one year, for eligible startups building a working MVP. Includes free-tier Google AI Studio access, $200 in Google Skills credits, and 12 months of Google Workspace Business Plus at no extra cost for eligible new signups.
- Ecosystem Tier: A private offer available through accelerators and incubators, with $25,000 USD in Google Cloud credits over two years for startups building and testing an MVP.
- Scale Tier: Up to $100,000 USD in Google Cloud credits covering 100% of eligible usage in Year 1, plus 20% coverage of eligible usage up to an additional $100,000 USD in Year 2. Designed for funded startups ready to scale.
- Scale Tier for AI: For eligible AI-first startups, up to $250,000 USD in Google Cloud credits covering 100% of eligible usage in Year 1, plus 20% coverage of eligible usage up to an additional $100,000 USD in Year 2. Program credits cover eligible usage of Google models, including Gemini and Gemma; third-party models are not covered. Gemini 4 Argon is available through Google AI Studio and Google Cloud.
- Additional Scale benefits include $500 in Google Skills credits, 12 months of Google Workspace Business Plus at no extra cost for eligible new signups, monthly Google Maps Platform credits with a separate application, and access to startup support and technical guidance. Benefits depend on eligibility and assigned tier.
How Google Cloud for Startups pricing works
Google Cloud for Startups provides credits against eligible Google Cloud usage, not a flat subscription or a charge per seat. Usage grows as your team runs more compute, stores more data, or uses more eligible services. Charges not covered by credits remain payable through your Cloud Billing account.
Start credits are valid for one year. Scale and Scale AI spread credits across two years: the first year covers eligible usage up to the tier’s limit; in the second, credits cover only part of eligible usage. This is not an annual billing commitment, and Google lists no benefit available only through annual billing. Workspace and Maps benefits require separate applications.
- Overage: eligible usage beyond available credits is billed to your account.
- Excluded services: third-party products, subscriptions, prepayments, and annual licences cannot use program credits.
- Add-on services: third-party models are billed directly, even when accessed through Google Cloud.
- Workspace and Enhanced Support: their program benefits are time-limited; check their separate terms before continuing after coverage ends.
The separate Google Cloud Free Trial is not startup-program membership. It limits access to GPUs, Marketplace, and quota increases; without an upgrade, resources stop when the trial ends. Start offers eligible startups program credits and training, but not Scale’s larger credit allocation or dedicated startup teams.
Google Cloud for Startups pricing
Pricing last verified November 4, 2026.
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