# Xoxoday Plum vs Giftogram

Source: https://nachonacho.com/software-comparisons/xoxoday-plum-vs-giftogram

Choose Giftogram if you want to start sending customizable gift cards with no platform fee; choose Xoxoday Plum if you need a configurable rewards marketplace or more deployment options. Both support global rewards, bulk sending, integrations, and APIs. The main differences are Giftogram’s published pay-as-you-go pricing and physical card option versus Plum’s quote-based pricing, points-based redemption tools, and optional on-premise deployment.

## At a glance

| | Xoxoday Plum | Giftogram |
| --- | --- | --- |
| Pricing | Custom quote; fees vary by payment model | Digital gifts at face value; some integrations may cost extra |
| Minimum order | Not published | No digital minimum; 10 physical cards |
| Deployment | Public cloud, private cloud, or optional on-premise | Not published |
| Reward experience | Rewards Hub, APIs, and branded storefront | Customizable cards and recipient choice |
| Reward catalog | Gift cards, cashout, travel, merchandise, and more | Gift cards, prepaid cards, cash, and donations |
| Geographic reach | 150+ countries | 230+ countries |
| Physical cards | Not published | Physical reward cards available |
| Integrations | CRM, survey, HR, and workflow integrations | HR and CRM integrations, Zapier, and public API |
| Developer tools | REST APIs, webhooks, and sandbox | Public API and sandbox |
| Delivery | Email, SMS, and WhatsApp | Email, SMS, links, and physical mail |
| Funding | Pre-funded wallet; pay-on-send or pay-on-redeem | Pay at checkout or use a prepaid balance |
| Support | Priority support and named contact as paid add-ons | Customer success and support at no additional cost |

## Which to choose

### Choose Xoxoday Plum if

- Teams building a branded rewards marketplace
- Programs that redeem existing loyalty points
- Organizations requiring on-premise deployment
- Buyers needing multiple reward categories in one catalog

### Choose Giftogram if

- Teams sending occasional digital gift cards
- Buyers seeking published pay-as-you-go pricing
- Programs that need physical reward cards
- Teams prioritizing recipient-facing card designs

## Verdict

Giftogram is the better fit when straightforward gift-card sending, physical cards, and no minimum for digital orders drive the decision. Xoxoday Plum is the better fit when the deciding factor is a branded redemption storefront, points integration, or on-premise deployment. Ask for a quote before comparing total costs: Plum does not publish fixed prices, and Giftogram says some integrations may carry a monthly fee.

## Questions

### Is Xoxoday Plum or Giftogram cheaper?

Giftogram publishes face-value pricing for digital gifts with no platform fee, although some integrations may require a monthly fee. Xoxoday Plum uses custom pricing that depends on the sending and payment model. A quote is needed to compare costs for a specific program.

### Can I send just one digital reward?

Giftogram states that digital gift and prepaid cards have no minimum order. Xoxoday Plum does not publish a general minimum order.

### Which offers physical cards?

Giftogram offers physical reward cards with a minimum order of 10. Xoxoday Plum does not publish a comparable physical reward-card option on its current pricing page.

### Can recipients choose their own reward?

Yes. Xoxoday Plum lets recipients choose from enabled rewards in a localized catalog. Giftogram lets recipients choose from available gift-card and prepaid-card options.

### Do both products have APIs?

Yes. Xoxoday Plum publishes Rewards, Points, and Reward Links APIs, along with webhook support for Rewards API order updates. Giftogram publishes an API for programmatic reward sending and provides a sandbox.

### Which supports a branded redemption storefront?

Xoxoday Plum offers a white-labeled storefront with custom branding and points integration. Giftogram offers customizable gift designs and branding; it does not publish an equivalent storefront deployment option.

### Can either product be deployed on-premise?

Xoxoday Plum lists on-premise deployment as an optional, separately priced service. Giftogram does not publish an on-premise deployment option.

### Do both support international rewards?

Yes. Xoxoday Plum publishes coverage across more than 150 countries, while Giftogram publishes coverage across more than 230 countries. Available rewards and redemption options should be checked for each recipient location.

## Product pages

- Xoxoday Plum: https://nachonacho.com/product/plum
- Giftogram: https://nachonacho.com/product/giftogram