# Tolt vs Cello.so

Source: https://nachonacho.com/software-comparisons/tolt-vs-cello-so
Last updated: 2026-11-01

Choose Tolt if your priority is a branded affiliate program with unlimited affiliates; choose Cello.so if you want to start a partner program on a free tier or build referrals into a logged-in product. Both offer user and partner referrals, so the deciding questions are how you want referrals to appear in your product and how each plan’s limits and fees fit your program.

## At a glance

| | Tolt | Cello.so |
| --- | --- | --- |
| Starting price | Growth: $99/month, billed monthly | Partner Free: $0/month; User Start: $65/month shown |
| Pricing basis | Monthly partner-revenue limits | User referral ARR tiers; partner transaction fees |
| Partner transaction fees | No Tolt payout fee listed; payout-method fees apply | 5% Free; 3.5% Plus and Pro; 2% Enterprise |
| Entry-plan limits | Growth: $20,000 monthly partner revenue; 5 programs | Partner Free: 5 transacting partners; 1 campaign |
| Affiliate or partner count | Unlimited affiliates on every plan | 5, 25, or 100 transacting partners by paid tier |
| User-referral experience | In-app referral widget | In-product web and mobile SDKs |
| Product eligibility | Not published | Logged-in web or mobile software product required |
| Billing integrations | Stripe, Paddle, Chargebee; API and webhooks | Stripe, Chargebee, Paddle, Recurly webhooks; REST API |
| CRM integrations | Not published | HubSpot and Salesforce |
| Mobile apps | RevenueCat purchases sent through API | iOS, Android, React Native, and Flutter SDKs |
| Partner experience | Branded portal on a custom domain | Partner portal with referral links and analytics |
| Support | Dedicated Slack channel on Pro; priority on Enterprise | Slack on User Start; priority Slack on higher tiers |

## Which to choose

### Choose Tolt if

- Teams running an affiliate program with unlimited affiliates
- Teams wanting a branded affiliate portal on their own domain
- Teams wanting direct two-way billing sync with Stripe, Paddle, or Chargebee
- Teams preferring a 14-day trial over a transaction-fee-based free tier

### Choose Cello.so if

- Teams testing partner referrals on a free plan
- Software products with a logged-in web or mobile experience
- Teams embedding user referrals through web or mobile SDKs
- Teams connecting referral conversions to HubSpot or Salesforce

## Verdict

Tolt is the better fit for teams that want unlimited affiliates, a branded portal on their own domain, and a plan whose published limit is based on monthly partner revenue. Cello.so is the better fit for teams that want a free entry point for partner referrals or web and mobile SDKs for an in-product user-referral experience. Compare the full cost at your expected volume: Cello.so’s partner plans include transaction fees and transacting-partner limits, while Tolt’s paid plans have monthly partner-revenue limits.

## Questions

### Are Tolt and Cello.so close enough alternatives to compare?

Yes. Both sell software for user and partner referrals. Tolt emphasizes affiliate-program management and a branded portal, while Cello.so offers separate user- and partner-referral plans with an in-product referral experience.

### Can I start a partner program for free?

Cello.so has a free partner-referral plan with one campaign, five transacting partners, and a 5% transaction fee. Tolt offers a 14-day free trial; its published paid plans start at $99 per month billed monthly.

### How do their limits differ?

Tolt includes unlimited affiliates and referrals but limits monthly partner revenue to $20,000 on Growth and $50,000 on Pro. Cello.so’s partner plans limit transacting partners and campaigns by tier; its user-referral plans have referral ARR thresholds.

### Do both support referrals inside an app?

Yes. Tolt lists an in-app user-referral widget. Cello.so lists a web SDK and mobile SDKs for embedding referrals in a logged-in product.

### Which works with Stripe, Paddle, and Chargebee?

Both list Stripe, Paddle, and Chargebee. Tolt describes direct two-way billing sync with all three; Cello.so lists pre-built webhook integrations for them and also lists Recurly.

### Can either track referrals from mobile apps?

Yes, through different approaches. Tolt says mobile-app purchases can be sent from RevenueCat through its API. Cello.so publishes mobile SDKs for iOS, Android, React Native, and Flutter.

### What should I check before choosing Cello.so?

Cello.so says the software product must have a logged-in web or mobile experience. For a partner program, also check the tier’s transacting-partner limit and transaction fee against your expected volume.

### Do they handle partner payouts?

Tolt lists automatic affiliate payouts on every plan and says payout-method fees apply. Cello.so lists automated partner reward payouts through PayPal and Venmo and publishes partner transaction fees by tier.

## Product pages

- Tolt: https://nachonacho.com/product/tolt
- Cello.so: https://nachonacho.com/product/cello-so

## Related comparisons

### More Tolt comparisons

- Tolt vs Awin: https://nachonacho.com/software-comparisons/awin-vs-tolt
- Tolt vs Everflow: https://nachonacho.com/software-comparisons/everflow-vs-tolt
- Tolt vs PartnerStack: https://nachonacho.com/software-comparisons/partnerstack-vs-tolt
- Tolt vs Reditus: https://nachonacho.com/software-comparisons/reditus-vs-tolt
- Tolt vs Refersion: https://nachonacho.com/software-comparisons/refersion-vs-tolt
- Tolt vs Rewardful: https://nachonacho.com/software-comparisons/rewardful-vs-tolt
- Tolt vs Impact.com: https://nachonacho.com/software-comparisons/tolt-vs-impact-com
- Tolt vs Impartner: https://nachonacho.com/software-comparisons/tolt-vs-impartner

### More Cello.so comparisons

- Cello.so vs FirstPromoter: https://nachonacho.com/software-comparisons/firstpromoter-vs-cello-so
- Cello.so vs Impact.com: https://nachonacho.com/software-comparisons/impact-com-vs-cello-so
- Cello.so vs Partnerize: https://nachonacho.com/software-comparisons/partnerize-vs-cello-so
- Cello.so vs PartnerStack: https://nachonacho.com/software-comparisons/partnerstack-vs-cello-so
- Cello.so vs Tapfiliate: https://nachonacho.com/software-comparisons/tapfiliate-vs-cello-so
- Cello.so vs trackdesk: https://nachonacho.com/software-comparisons/trackdesk-vs-cello-so
- Cello.so vs TUNE: https://nachonacho.com/software-comparisons/tune-vs-cello-so
