# PartnerStack vs Cello.so Source: https://nachonacho.com/software-comparisons/partnerstack-vs-cello-so Last updated: 2026-11-01 Choose PartnerStack if you need to recruit and manage a broad B2B partner ecosystem; choose Cello.so if you want referrals embedded in a logged-in software product, with published plans for user and partner programs. Both offer referral tracking and payouts, but PartnerStack emphasizes its partner marketplace and co-sell workflows, while Cello.so emphasizes in-product sharing across web and mobile. ## At a glance | | PartnerStack | Cello.so | | --- | --- | --- | | Program focus | Affiliate, co-sell, influencer and customer referrals | User and partner referrals | | Partner recruitment | B2B partner marketplace | Not published | | In-product referrals | Not published | Embedded web and mobile referral experiences | | Product eligibility | B2B partner programs | Software with authenticated web or mobile users | | Partner-program pricing | Launch, Growth and Enterprise; price confirmed by demo | Free $0/month; Plus $80/month; Pro $280/month; Enterprise custom | | User-referral pricing | Not published | Start $65/month; Grow $200/month; Scale $750/month; Enterprise custom | | Partner-plan limits | No stated partner or internal-user limit | Free: 1 campaign and 5 transacting partners | | Partner transaction fees | Not published | Free 5%; Plus and Pro 3.5%; Enterprise 2% | | Lead and deal workflows | Lead and deal registration; CRM sync | Referral attribution and CRM sync | | Integrations | CRM integrations and PartnerStack API | Stripe, Chargebee, Paddle, Recurly, CRM integrations and REST API | | Payouts | Automated partner commissions; one monthly invoice | Automated referral rewards and payouts | | Support | Guided onboarding on all plans; priority support on Enterprise | Slack support on user Start; priority Slack support on higher listed tiers | ## Which to choose ### Choose PartnerStack if - Teams recruiting through a B2B partner marketplace - Companies running co-sell alongside affiliate programs - Partner teams needing onboarding and enablement journeys - Programs needing lead and deal registration ### Choose Cello.so if - Software teams embedding referrals in a logged-in product - Teams running user and partner referral programs - Companies needing web and mobile referral experiences - Teams wanting a published free partner-program tier ## Verdict The deciding factor is where your referral program begins. Pick PartnerStack when finding partners, enabling them, and managing affiliate and co-sell relationships are central to the job. Pick Cello.so when authenticated users should encounter and share referrals inside your product, or when you want to start a partner program on a published free tier. Compare the relevant plans carefully: Cello.so sets campaign and transacting-partner limits on its lower partner tiers, while PartnerStack confirms vendor pricing during a demo. ## Questions ### Is this comparison worth considering? Yes. PartnerStack and Cello.so both offer purchasable software for B2B partner or referral programs. They overlap on partner referrals, although PartnerStack puts more emphasis on partner recruitment and co-selling, while Cello.so puts more emphasis on referrals embedded in software products. ### Which is better for recruiting new partners? PartnerStack is the clearer fit for marketplace-based recruitment because it publishes access to a B2B partner marketplace. Cello.so publishes partner-program features but does not publish a comparable recruitment marketplace. ### Which supports referrals inside my app? Cello.so publishes embedded referral experiences for web and mobile apps, including iOS, Android, React Native and Flutter. PartnerStack does not publish an equivalent in-product referral SDK. ### Can I use Cello.so without a logged-in product? No. Cello.so says its referral technology requires an authenticated web or mobile software experience and that it cannot onboard products without one. ### Does either offer a free partner-program plan? Cello.so publishes a $0-per-month partner plan with one campaign, five transacting partners and a 5% transaction fee. PartnerStack publishes Launch, Growth and Enterprise plans but confirms vendor pricing during a demo. ### Can both manage affiliate referrals? Yes. PartnerStack lists affiliate programs among its supported partner types, and Cello.so offers partner referrals for affiliates and influencers. ### What limits should I check before choosing a plan? Cello.so limits partner campaigns and transacting partners on its Free, Plus and Pro tiers; its user-referral tiers have referral-ARR thresholds. PartnerStack says it does not limit the number of partners or internal account users, but buyers should confirm the features included in their proposed plan. ### How do their payment terms differ? PartnerStack publishes automated partner commissions and a single monthly invoice, but does not publish a vendor price or transaction-fee schedule. Cello.so publishes partner-plan prices and transaction fees of 5% on Free, 3.5% on Plus and Pro, and 2% on Enterprise. ## Product pages - PartnerStack: https://nachonacho.com/product/PartnerStack - Cello.so: https://nachonacho.com/product/cello-so ## Related comparisons ### More PartnerStack comparisons - PartnerStack vs Everflow: https://nachonacho.com/software-comparisons/everflow-vs-partnerstack - PartnerStack vs Affise: https://nachonacho.com/software-comparisons/partnerstack-vs-affise - PartnerStack vs Awin: https://nachonacho.com/software-comparisons/partnerstack-vs-awin - PartnerStack vs FirstPromoter: https://nachonacho.com/software-comparisons/partnerstack-vs-firstpromoter - PartnerStack vs Impact.com: https://nachonacho.com/software-comparisons/partnerstack-vs-impact-com - PartnerStack vs Impartner: https://nachonacho.com/software-comparisons/partnerstack-vs-impartner - PartnerStack vs Kiflo: https://nachonacho.com/software-comparisons/partnerstack-vs-kiflo - PartnerStack vs LeadDyno: https://nachonacho.com/software-comparisons/partnerstack-vs-leaddyno ### More Cello.so comparisons - Cello.so vs FirstPromoter: https://nachonacho.com/software-comparisons/firstpromoter-vs-cello-so - Cello.so vs Impact.com: https://nachonacho.com/software-comparisons/impact-com-vs-cello-so - Cello.so vs Partnerize: https://nachonacho.com/software-comparisons/partnerize-vs-cello-so - Cello.so vs Tapfiliate: https://nachonacho.com/software-comparisons/tapfiliate-vs-cello-so - Cello.so vs Tolt: https://nachonacho.com/software-comparisons/tolt-vs-cello-so - Cello.so vs trackdesk: https://nachonacho.com/software-comparisons/trackdesk-vs-cello-so - Cello.so vs TUNE: https://nachonacho.com/software-comparisons/tune-vs-cello-so