# MailerLite vs Mailchimp

Source: https://nachonacho.com/software-comparisons/mailerlite-vs-mailchimp

Choose MailerLite if you want automations and a website on a free email-marketing plan; choose Mailchimp if unlimited free landing pages, a larger integration catalog, or an SMS add-on matter more. Both sell email-marketing plans, but their free-tier limits and paid features differ enough to make the choice consequential.

## At a glance

| | MailerLite | Mailchimp |
| --- | --- | --- |
| Free-plan sending | 2,500 emails per month | 500 emails per month; 250 per day |
| Free-plan automation | 3 active automations; 5 steps each | Marketing automation flows not included |
| Free-plan landing pages | 1 landing page | Unlimited landing pages |
| Free-plan website | 1 website, up to 5 pages | Free website builder; unlimited pages |
| SMS marketing | Not published | Add-on for paid marketing plans |
| Integrations | 100-plus integrations | 300-plus integrations |
| Plans and starting price | Free $0; Comfort from $12/month; Power from $25/month | Free $0; Essentials from $13/month; Standard from $20/month; Premium from $350/month |
| Free-plan audience limit | 250 active subscribers | 250 contacts |
| Paid-plan sending | Comfort: 10 times subscriber-tier ceiling; Power: unlimited, subject to fair use | Essentials: 10 times contacts; Standard: 12 times; Premium: 15 times |
| Free-plan seats | 2 seats | 1 seat |
| Support | Free: community; Comfort: email; Power: live chat and email | Free: email for 30 days; paid: chat and email; Premium: phone |
| Deployment | Hosted email-marketing platform | Hosted email-marketing platform |

## Which to choose

### Choose MailerLite if

- Small lists that need automation without a paid plan
- Creators building a website alongside email campaigns
- Businesses selling digital products or bookings
- Frequent senders considering the Power plan

### Choose Mailchimp if

- Teams that need unlimited free landing pages
- Businesses looking for a 300-plus integration catalog
- Marketers planning to add SMS to a paid plan
- Teams seeking phone support on Premium

## Verdict

The deciding factor is what you need alongside email. MailerLite is the better fit for a small list that needs free automation, a website, or tools for selling digital products and bookings. Mailchimp is the better fit for teams that need unlimited landing pages on the free plan, access to its 300-plus integrations, or SMS marketing on a paid plan. Compare the contact and sending limits at your expected list size before committing.

## Questions

### Is this comparison worth publishing?

Yes. MailerLite and Mailchimp both offer purchasable email-marketing plans, publish details about their features and limits, and compete for buyers choosing an email-marketing platform.

### Which free plan lets me send more email?

MailerLite's Free plan allows 2,500 emails per month for up to 250 active subscribers. Mailchimp's Free plan allows 500 emails per month, with a 250-per-day limit, for up to 250 contacts.

### Can I build automations without paying?

MailerLite includes up to three active automations with five steps each on its Free plan. Mailchimp does not include marketing automation flows on its Free plan.

### Which is better for landing pages?

Mailchimp allows unlimited landing pages on its Free plan. MailerLite includes one landing page on its Free plan and raises the limit on paid plans.

### How much do paid plans start at?

MailerLite publishes starting monthly prices of $12 for Comfort and $25 for Power. Mailchimp publishes starting monthly prices of $13 for Essentials, $20 for Standard, and $350 for Premium. Prices change with audience size or plan selection.

### Can I use either platform for SMS marketing?

Mailchimp offers SMS marketing as an add-on for paid marketing plans. MailerLite does not publish an SMS marketing feature as part of the MailerLite plans compared here.

### Which has more published integrations?

Mailchimp advertises more than 300 integrations, while MailerLite advertises more than 100. Check for the specific apps your business uses rather than choosing by catalog size alone.

### What support comes with each free plan?

MailerLite lists community support for its Free plan. Mailchimp provides email support for the first 30 days of its Free plan.

## Product pages

- MailerLite: https://nachonacho.com/product/mailerlite
- Mailchimp: https://nachonacho.com/product/Mailchimp