# Leadpages vs Instapage

Source: https://nachonacho.com/software-comparisons/leadpages-vs-instapage
Last updated: 2026-11-11

Leadpages suits buyers who want lower-cost publishing and no visitor cap, while Instapage suits teams that want built-in email follow-up, shared page reviews, and campaign pages at scale. Both build landing pages and websites, but their entry plans differ: Leadpages Pro starts at $29 per month with 25 pages; Instapage Create starts at $99 per month with unlimited published pages and a 15,000-visitor monthly limit.

## At a glance

| | Leadpages | Instapage |
| --- | --- | --- |
| Primary approach | Landing pages, websites, and blogs | Landing pages, websites, and Collections |
| Starting paid price | Pro from $29/mo | Create from $99/mo |
| Visitor limits | Unlimited visitor traffic on every plan | Create: 15,000 unique monthly visitors |
| Published pages | Pro: 25 pages; Grow: unlimited | Unlimited published pages on all plans |
| A/B testing | Manual page testing from Grow | Server-side testing from Optimize |
| Heatmaps and routing | Smart Traffic and heatmaps on Optimize | Heatmaps and AI experiments on Convert |
| Lead follow-up | Forms, webhooks, and CRM integrations | Built-in contacts and email sends |
| Team access | Pro: 1 seat; Optimize: 3 seats | Create: 10 team members |
| Deployment | Hosted pages on custom domains | 2 subdomains on Create; root domain on Convert |
| Integrations | 5 active on Pro, Business, and Grow; 10 on Optimize | 120+ apps, including HubSpot, Salesforce, and Zapier |
| Free trial | 7-day trial; credit card required | 14-day trial; credit card required |
| Support | Priority email on Optimize; dedicated support on Enterprise | Help Center and customer support; dedicated CSM on Convert |

## Which to choose

### Choose Leadpages if

- Solo creators publishing pages, websites, and blogs
- Campaigns with unpredictable visitor traffic
- Teams starting manual A/B tests at $99 per month
- Marketers seeking Smart Traffic and heatmaps on Optimize

### Choose Instapage if

- Teams reviewing pages with in-place comments
- Marketers sending follow-up emails from their page platform
- Campaigns using Collections to create related pages
- Teams needing server-side A/B tests and flexible traffic splits

## Verdict

Pick Leadpages if you need websites and blogs alongside landing pages, expect unpredictable traffic, or want manual A/B testing at $99 per month. Pick Instapage if multiple people review campaigns, you want to send follow-up emails from the same platform, or you need reusable Collections for related pages. Compare the plans that include the tools you will actually use: heatmaps start on Leadpages Optimize, while Instapage reserves them for its custom-priced Convert plan.

## Questions

### Which costs less to get started, Leadpages or Instapage?

Leadpages Pro starts at $29 per month for publishing up to 25 pages. Instapage Create starts at $99 per month and includes unlimited published pages, built-in contacts and email, and a 15,000-unique-visitor monthly limit.

### Which has fewer traffic restrictions?

Leadpages publishes unlimited visitor traffic on every paid plan without traffic overage fees. Instapage Create includes 15,000 unique monthly visitors; its standard Optimize option includes 30,000.

### Can I run A/B tests on either entry plan?

Neither Leadpages Pro nor Instapage Create includes A/B testing. Manual A/B testing begins on Leadpages Grow at $99 per month; server-side A/B testing begins on Instapage Optimize at $199 per month.

### Can both products build a website?

Yes. Leadpages offers websites and blogs alongside landing pages. Instapage offers a website and landing-page builder, with Collections for creating sets of related pages.

### Which one can send follow-up emails?

Instapage includes contacts and email sending, subject to daily and monthly send limits. Leadpages captures leads through forms and connects them to email platforms and CRMs for follow-up.

### Where are heatmaps available?

Leadpages includes click and scroll heatmaps on its $199-per-month Optimize plan. Instapage includes heatmaps on its custom-priced Convert plan.

### How long can I try Leadpages and Instapage?

Leadpages offers a seven-day trial and Instapage offers a 14-day trial of its Create and Optimize plans. Both require a credit card to start.

### Which is set up for team review?

Instapage includes real-time visual collaboration and allows 10 team members on Create. Leadpages includes one seat on Pro and three on Optimize.

## Product pages

- Leadpages: https://nachonacho.com/product/leadpages
- Instapage: https://nachonacho.com/product/Instapage

## Related comparisons

### More Leadpages comparisons

- Leadpages vs Hello Bar: https://nachonacho.com/software-comparisons/hello-bar-vs-leadpages
- Leadpages vs Instapage: https://nachonacho.com/software-comparisons/instapage-vs-leadpages
- Leadpages vs Brevo: https://nachonacho.com/software-comparisons/leadpages-vs-brevo
- Leadpages vs Unbounce: https://nachonacho.com/software-comparisons/leadpages-vs-unbounce
- Leadpages vs Webflow: https://nachonacho.com/software-comparisons/leadpages-vs-webflow