# HighLevel vs HubSpot

Source: https://nachonacho.com/software-comparisons/highlevel-vs-hubspot

Choose HighLevel if you run an agency that needs separate client accounts and wants to offer software under its own brand; choose HubSpot if you want a CRM for your own business with a free starting plan and separately priced upgrades. Both cover sales and marketing, but their pricing models differ: HighLevel charges for an agency plan, while HubSpot’s paid Customer Platform plans use seats and, for marketing, contact tiers.

## At a glance

| | HighLevel | HubSpot |
| --- | --- | --- |
| Pricing model | Agency plans from $97/month | Free; paid Customer Platform plans priced by seat or bundle |
| Paid plans | Starter $97; Unlimited $297; Founder $497/month | Starter from $7/seat/month for eligible new customers; Professional from $1,300/month |
| Users | Unlimited on all listed plans | Free: up to 2 users; paid plans have seat pricing |
| Client accounts | Starter: 3 sub-accounts; Unlimited and Founder: unlimited | Not published |
| Client-facing branding | White-label desktop app; branded mobile app add-on | HubSpot branding removed on Starter |
| Contact limits | Unlimited contacts on listed plans | Free CRM: 1,000 contacts; paid marketing uses contact tiers |
| Core tools | CRM, funnels, websites, SMS, calendars and workflows | CRM, marketing, sales, service, content and data tools |
| Automation | Workflow automation among core features | Automation capabilities vary by product and tier |
| Integrations | App Marketplace; basic API access on Unlimited | App Marketplace with more than 2,000 apps |
| Support | 24/7 support on Starter; premium support add-on | Free: community and knowledge base; Starter: chat and email |
| Mobile access | HighLevel mobile app; white-label app add-on | HubSpot mobile app for iOS and Android |
| Additional charges | Usage charges for phone, SMS, email and some AI features | Additional seats, marketing contact tiers and some AI usage |

## Which to choose

### Choose HighLevel if

- Agencies managing several client accounts
- Teams needing unlimited users on a flat-priced plan
- Businesses selling software under their own brand
- Teams combining CRM, funnels, SMS and booking

### Choose HubSpot if

- Businesses starting with a free CRM
- Teams buying software for their own sales and service operations
- Buyers who want a large app marketplace
- Organizations choosing among separate product tiers or a bundled platform

## Verdict

The deciding factor is whether you are managing client businesses or building your own team’s customer platform. HighLevel is the better fit for agencies that need multiple client sub-accounts, white-label options and unlimited users on a flat-priced plan. HubSpot is the better fit for businesses that want to start with a free CRM and add marketing, sales, service and content capabilities as needed. Check the exact plan and usage costs before choosing either.

## Questions

### Is this comparison worth publishing?

Yes. HighLevel and HubSpot are both available and compete for buyers seeking CRM, sales and marketing software, although HighLevel emphasizes agency client accounts and HubSpot emphasizes a customer platform for businesses.

### Does HighLevel or HubSpot have a free plan?

HubSpot offers a free Customer Platform plan for up to two users. HighLevel offers a 14-day trial, but its listed paid plans start at $97 per month.

### Which is better suited to an agency managing multiple clients?

HighLevel is the more direct fit: its Starter plan includes three sub-accounts, and its Unlimited and Founder plans include unlimited sub-accounts. HubSpot does not publish a comparable client sub-account allowance.

### How do HighLevel and HubSpot charge for users?

HighLevel lists unlimited users on its Starter, Unlimited and Founder plans. HubSpot’s free Customer Platform plan allows up to two users, while paid plans use seat-based pricing or include a stated number of seats.

### Can I put my own brand on HighLevel or HubSpot?

HighLevel offers white-label branding for its desktop app and charges separately for a white-label mobile app. HubSpot says its Starter plan removes HubSpot branding from supported customer-facing tools; it does not present that as an agency white-label app.

### Are contacts unlimited on both platforms?

HighLevel lists unlimited contacts on its agency plans. HubSpot lists 1,000 contacts for its free CRM and uses billable marketing contact tiers for paid Marketing Hub subscriptions.

### Do both products integrate with other apps?

Yes. HighLevel has an App Marketplace and lists basic API access on its Unlimited plan. HubSpot says its App Marketplace has more than 2,000 apps.

### What costs should I check beyond the subscription price?

For HighLevel, check usage charges for phone, SMS, email and AI, plus any add-ons you need. For HubSpot, check paid seats, marketing contact tiers and credit-based AI usage against the plan you intend to buy.

## Product pages

- HighLevel: https://nachonacho.com/product/highlevel
- HubSpot: https://nachonacho.com/product/hubspot