# Freshmarketer vs Klaviyo

Source: https://nachonacho.com/software-comparisons/freshmarketer-vs-klaviyo

Choose Freshmarketer if your priority is lead nurturing and connecting marketing with sales; choose Klaviyo if your priority is marketing built around customer and purchase data. Both offer email automation, segmentation, ecommerce integrations, and a free plan. The deciding difference is workflow: Freshmarketer emphasizes lead scoring and the sales journey, while Klaviyo emphasizes customer profiles, store activity, and repeat purchases.

## At a glance

| | Freshmarketer | Klaviyo |
| --- | --- | --- |
| Primary focus | Lead nurturing and sales-pipeline marketing | Customer and purchase-data marketing |
| Entry price | Free; paid from $15/month billed annually | Free; paid pricing varies by plan and usage |
| Paid-plan basis | Paid plan includes 500 marketing contacts; contact add-ons available | Profile and email plans based on active profiles and sends |
| Free contact limit | 100 marketing contacts | 250 active profiles |
| Free email limit | 500 sends/month | 500 sends/month |
| Free mobile messaging | Email and social channels on Free; SMS on paid plan | $5 of mobile messages/month |
| Marketing channels | Email, SMS, WhatsApp, chat, and social | Email, SMS, WhatsApp, social, and mobile app |
| Ecommerce integrations | Shopify and WooCommerce | Shopify, WooCommerce, BigCommerce, and Wix |
| Broader integrations | Freshworks Marketplace; Segment and Zapier | 400+ apps and integrations |
| Lead and website tools | Lead scoring, web tracking, forms, and CRO add-on | Web forms, segmentation, and revenue attribution |
| Free-plan support | Support contact email published | Email for first 60 days; self-service thereafter |
| Trial | 21-day trial; no credit card required | Free plan available without a stated end date |

## Which to choose

### Choose Freshmarketer if

- Teams nurturing leads toward sales conversations
- Marketers who need web tracking and lead scoring
- Businesses coordinating campaigns with a sales CRM
- Teams evaluating conversion-rate optimization tools

### Choose Klaviyo if

- Stores building campaigns around purchase behavior
- Brands focused on customer retention and repeat orders
- Teams connecting an ecommerce platform to email and mobile messaging
- Marketers who want a free plan with limited mobile messaging

## Verdict

Pick Freshmarketer when campaigns need to feed a sales pipeline, or when lead scoring, web tracking, and conversion-rate optimization matter to your team. Pick Klaviyo when a connected store and its customer data are the center of your email and mobile messaging strategy. Neither is the better choice for every business; compare your expected contact count, sending volume, and messaging needs before choosing a paid plan.

## Questions

### Is this comparison worth publishing?

Yes. Freshmarketer and Klaviyo are both available to sign up for and both compete for buyers seeking email and multichannel marketing automation, although they emphasize different workflows.

### Should a sales-led team choose Freshmarketer or Klaviyo?

Freshmarketer is the closer fit for a sales-led team evaluating lead scoring, web tracking, and marketing tied to a sales pipeline. Klaviyo is oriented toward customer and purchase-data marketing.

### Which is a better fit for an ecommerce store?

Both Freshmarketer and Klaviyo publish Shopify and WooCommerce integrations. Klaviyo is the closer fit when store activity and customer purchase behavior are central to the marketing strategy; Freshmarketer is also an option when the store needs lead and sales-journey workflows.

### Do Freshmarketer and Klaviyo have free plans?

Yes. Freshmarketer lists 100 marketing contacts and 500 monthly email sends on its free plan. Klaviyo lists 250 active profiles, 500 monthly email sends, and $5 of mobile messages per month on its free plan.

### How does paid pricing differ?

Freshmarketer publishes a paid starting price of $15 per month when billed annually, with 500 marketing contacts included and additional contacts available as an add-on. Klaviyo bills paid profile and email plans according to active profiles and email sends; buyers can build a plan for their expected usage.

### Can I send SMS on either free plan?

Klaviyo includes $5 of mobile messages per month on its free plan, with usage depending on region and carrier. Freshmarketer lists email and social channels on Free and SMS/MMS among its paid-plan channels.

### Which product offers lead scoring and conversion-rate optimization?

Freshmarketer publishes AI-driven lead scoring and offers conversion-rate optimization as a paid add-on. Klaviyo publishes customer segmentation and revenue attribution; its emphasis is customer and purchase-data marketing.

### What support is available on the free plans?

Freshworks publishes a contact email for Freshmarketer questions but does not specify a free-plan support entitlement on its pricing page. Klaviyo offers email support for the first 60 days of a free account, followed by self-service resources.

## Product pages

- Freshmarketer: https://nachonacho.com/product/freshmarketer
- Klaviyo: https://nachonacho.com/product/klaviyo