# duo Strategy vs Kalungi

Source: https://nachonacho.com/software-comparisons/duo-strategy-vs-kalungi
Last updated: 2026-11-01

Choose duo Strategy if you want a B2B acquisition partner to build and run campaigns with your team; choose Kalungi if you run a B2B SaaS company and want either an outsourced marketing function or a structured way to build one in-house. Both offer paid media, positioning, and CRM work, so the deciding question is how much marketing leadership and execution you want to hand over.

## At a glance

| | duo Strategy | Kalungi |
| --- | --- | --- |
| Primary focus | B2B acquisition programs | B2B SaaS marketing and GTM |
| Engagement models | Scope-based agency proposal | Full Service, Syntropy, and T2D3 |
| Marketing leadership | Strategist and GTM consulting | Associate CMO and CMO-as-a-Service |
| Execution model | Collaborative campaign execution | Done-for-you or done-with-you |
| Paid media platforms | Google, Bing, LinkedIn, Meta, and X | Google and LinkedIn |
| Other services | Outreach, email nurture, webinars, and landing pages | ABM, SEO, branding, web development, and RevOps |
| CRM work | HubSpot hygiene, lead scoring, and pipeline reporting | HubSpot optimization and automation |
| Published price | Custom proposal; no fixed price published | Full Service starts at $50,000 per month |
| Agreement terms | Quarterly or annual agreements | Retainer; no standard engagement length |
| Client communication | Biweekly calls and team access via Slack | CMO participation in leadership meetings |
| Advertising spend | Not published | Excluded from agency fees |

## Which to choose

### Choose duo Strategy if

- B2B teams seeking hands-on acquisition campaigns
- Teams that want paid ads alongside cold outreach and email nurture
- Marketers who want strategy workshops and direct Slack access
- Buyers seeking a scope-based proposal

### Choose Kalungi if

- B2B SaaS companies seeking outsourced marketing leadership
- Teams wanting one provider for paid media, SEO, ABM, and RevOps
- Internal marketers who want a done-with-you GTM program
- Buyers considering a full marketing-function handoff

## Verdict

duo Strategy is the better fit when the priority is a collaborative acquisition program spanning ads, outreach, creative, and conversion work. Kalungi is the better fit when the priority is B2B SaaS marketing leadership: its Full Service model takes responsibility for the marketing function, while Syntropy helps an internal team build and operate its own go-to-market system. Compare proposals by scope, not just fee; Kalungi publishes a starting price for Full Service, but duo Strategy quotes engagements individually.

## Questions

### Is this comparison worth publishing?

Yes. duo Strategy and Kalungi both offer B2B acquisition services and accept inquiries for new engagements. Their approaches differ enough to make the choice meaningful: duo Strategy emphasizes collaborative acquisition work, while Kalungi offers several B2B SaaS marketing engagement models.

### Which is a better fit for a team that needs paid campaigns run for it?

duo Strategy offers paid campaign development and management as part of its B2B acquisition work. Kalungi also runs paid media through its Full Service model; its Syntropy paid-media approach instead has the client's team manage daily spend.

### Does Kalungi offer more than a fully outsourced marketing team?

Yes. Kalungi offers Full Service for done-for-you marketing, Syntropy for work alongside an internal team, and T2D3 playbooks and systems for teams executing independently.

### How much do duo Strategy and Kalungi cost?

duo Strategy prepares a custom proposal after discussing the engagement scope and does not publish a fixed price. Kalungi publishes a starting price of $50,000 per month for Full Service; pricing for its other engagement models is not published on the pages reviewed.

### Can either agency work with HubSpot?

Yes. duo Strategy lists HubSpot hygiene among its services, while Kalungi offers HubSpot optimization and says it uses HubSpot for marketing, sales, and customer-success automation.

### Which agency offers fractional marketing leadership?

Kalungi explicitly offers CMO-as-a-Service and includes an Associate CMO in its Full Service engagement. duo Strategy describes strategist-led collaboration and GTM consulting, but does not present the same CMO-as-a-Service model.

### Are advertising costs included in the agency fee?

Kalungi says advertising spend and marketing technology costs are separate from its agency fees. duo Strategy does not state on the reviewed service and pricing pages whether ad spend is included, so buyers should confirm this in a proposal.

### Do these agencies work only with SaaS companies?

Kalungi positions its services specifically for B2B SaaS companies. duo Strategy positions itself for B2B companies and describes particular experience with B2B software, but its stated focus is not limited to SaaS.

## Product pages

- duo Strategy: https://nachonacho.com/product/deal-duo-strategy
- Kalungi: https://nachonacho.com/product/kalungi