# Coldlytics vs Apollo.io for Startups Source: https://nachonacho.com/software-comparisons/coldlytics-vs-apollo-io-for-startups Last updated: 2026-11-01 Choose Coldlytics if your startup needs verified contacts at local businesses or prospect lists researched to a specific brief; choose Apollo.io for Startups if you want prospecting data and outreach tools in one platform. Both offer searchable B2B contacts, but Coldlytics pairs its database with on-demand human research, while Apollo provides email campaigns, automation and sales engagement tools. The right fit depends on whether finding hard-to-source buyers or running outreach is your main constraint. ## At a glance | | Coldlytics | Apollo.io for Startups | | --- | --- | --- | | Prospecting approach | Searchable local-business database and on-demand human research | Searchable B2B contact database and sales engagement tools | | Outreach | Send contacts to external outreach tools | Email campaigns and sequencing in Apollo | | Custom contact research | Human-researched lists built to a targeting brief | Not published | | Targeting focus | Local-business filters, including ZIP code, categories and reviews | B2B contact filters, signals and buying intent | | Entry paid price | Starter: $49/month, including 2 seats | Basic: $49/seat/month, billed annually | | Other published plans | Free; Growth $99/month; Pro $299/month; custom Agency | Free; Professional $79/seat/month billed annually; custom plans | | Startup offer | Not published | 50% off Basic or Professional for 1 year, up to 5 seats, for accepted startups | | Included credits | Free: 25/month; Starter: 250/month | Plan credits pooled across the team; amounts vary by plan | | Credit rollover | Paid-plan credits roll over until cancellation | Unused credits do not roll over | | Integrations | Instantly, Smartlead, lemlist, Clay, HighLevel and Pipedrive | Salesforce, HubSpot, Outreach, Salesloft and Marketo | | Access | Web app, Chrome extension, MCP and API | Web app and Chrome extension | | Support | Help center and chat; Agency plans include priority support | Accepted startup-program members receive 1:1 support | ## Which to choose ### Choose Coldlytics if - Startups targeting local businesses and their owners - Teams that need contacts researched to a custom brief - Buyers who prefer month-to-month plans with included seats - Teams sending sourced contacts to an existing outreach tool ### Choose Apollo.io for Startups if - Startups that want prospecting and email campaigns together - Sales teams using sequences and outreach automation - Eligible early-stage teams seeking a one-year startup discount - Teams prospecting across a large B2B contact database ## Verdict Pick Coldlytics when your team sells into local or specialized businesses and needs researchers to fill gaps in a search, especially if month-to-month pricing and included team seats matter. Pick Apollo.io for Startups when your team wants to find contacts and run campaigns in the same product. Apollo’s one-year startup discount can matter, but eligibility requirements apply; compare the plans and credit rules as well as the headline price. ## Questions ### Is this comparison worth publishing? Yes. Coldlytics and Apollo.io both offer B2B contact prospecting and publish active plans. They overlap on finding buyers, although Coldlytics emphasizes local-business data and human research while Apollo also provides outreach tools. ### Should a startup choose Coldlytics or Apollo.io for Startups? Coldlytics is a fit for startups seeking verified local-business contacts or lists researched to a custom brief. Apollo.io for Startups is a fit for teams that want contact search and email outreach in one platform. ### Can both products send outreach campaigns? Apollo includes email campaigns and sequencing. Coldlytics publishes integrations for sending contacts to external outreach tools, including Instantly, Smartlead and lemlist. ### How do their starting paid prices compare? Coldlytics Starter costs $49 per month and includes two seats. Apollo Basic is listed at $49 per seat per month when billed annually. Those prices use different seat and billing structures. ### Does Apollo’s startup discount apply to every startup? No. Apollo says applicants need fewer than 20 employees, no existing Apollo subscription, a valid company domain and an affiliation with a startup ecosystem partner. Accepted startups receive 50% off Basic or Professional for one year, for up to five seats. ### Can Coldlytics find contacts that are not in its database? Yes. Coldlytics offers on-demand human research for contacts matching a targeting brief and says researched leads are delivered within 24 hours on business days. ### Do unused credits roll over? Coldlytics says credits on paid plans roll over until cancellation; its free-plan credits reset monthly. Apollo says unused plan and add-on credits expire at the end of their billing cycle. ### Is there a free way to try either product? Coldlytics has a free plan with 25 credits per month and offers a seven-day trial of Growth with 150 credits. Apollo has a free plan and offers a trial with access to most features of the selected plan, subject to trial limits. ## Product pages - Coldlytics: https://nachonacho.com/product/coldlytics - Apollo.io for Startups: https://nachonacho.com/product/deal-apollo ## Related comparisons ### More Coldlytics comparisons - Coldlytics vs Lusha: https://nachonacho.com/software-comparisons/coldlytics-vs-lusha - Coldlytics vs SalesIntel: https://nachonacho.com/software-comparisons/coldlytics-vs-salesintel - Coldlytics vs UpLead: https://nachonacho.com/software-comparisons/coldlytics-vs-uplead ### More Apollo.io for Startups comparisons - Apollo.io for Startups vs Instantly.ai: https://nachonacho.com/software-comparisons/apollo-io-for-startups-vs-instantly-ai - Apollo.io for Startups vs Dripify: https://nachonacho.com/software-comparisons/dripify-vs-apollo-io-for-startups - Apollo.io for Startups vs Gojiberry: https://nachonacho.com/software-comparisons/gojiberry-vs-apollo-io-for-startups - Apollo.io for Startups vs Success.ai: https://nachonacho.com/software-comparisons/success-ai-vs-apollo-io-for-startups - Apollo.io for Startups vs Tomba: https://nachonacho.com/software-comparisons/tomba-vs-apollo-io-for-startups - Apollo.io for Startups vs ZoomInfo: https://nachonacho.com/software-comparisons/zoominfo-vs-apollo-io-for-startups