# CallRail vs CallTrackingMetrics

Source: https://nachonacho.com/software-comparisons/callrail-vs-calltrackingmetrics
Last updated: 2026-11-01

Choose CallRail if you primarily need to attribute calls to marketing and want a plan with numbers and minutes included; choose CallTrackingMetrics, now branded CTM, if you also need advanced sales-team routing and contact-center tools. Both sell call-tracking software and publish plans, but their entry plans package usage differently.

## At a glance

| | CallRail | CallTrackingMetrics |
| --- | --- | --- |
| Starting price | Lead Tracking: $55/month, or $50/month billed yearly, plus extra usage | Marketing Lite: $79/month, or $65/month billed yearly, plus usage |
| Included numbers and minutes | Five local numbers and 250 local minutes monthly | No numbers or minutes included |
| Additional local usage | $3 per extra local number; $0.05 per extra local minute | Numbers and minutes billed separately at published usage rates |
| Advanced sales routing | Call routing included; advanced skills-based routing not published | Skills- and weight-based routing on Sales Engage |
| Sales calling tools | Lead Center softphone | Customizable softphone, smart dialer, and live coaching on Sales Engage |
| Agency tools | Multi-client management from one login | Sub-accounts and white-label options on Marketing Pro |
| Form tracking | Lead Tracking Complete; 1,000 submissions monthly | Marketing Pro; 5,000 submissions included |
| Conversation analysis | Transcription in Lead Tracking; Premium Conversation Intelligence in Lead Conversion | AskAI analysis on Marketing Pro; 3,000 transcribed minutes included |
| Geographic availability | United States, Canada, UK, and Australia | Plans and numbers in more than 80 countries |
| Evaluation offer | 14-day free trial; no credit card required | First month with no plan fee; usage charges still apply |
| Integrations and platforms | 50-plus integrations; web app and iOS and Android apps | Plan-dependent integrations; web app and iOS and Android app |
| Support | Help center, tickets, and weekday phone support | Support hub and tickets; live phone and chat on Marketing Pro and Sales Engage |

## Which to choose

### Choose CallRail if

- Teams that want five numbers and 250 local minutes included
- Marketers evaluating call and text attribution with a 14-day trial
- Businesses tracking calls and forms in one plan
- Teams that want call recording and transcription in the entry plan

### Choose CallTrackingMetrics if

- Sales teams needing skills-based routing and live coaching
- Agencies seeking sub-accounts and white-label options
- Organizations needing tracking numbers in more than 80 countries
- Teams that prefer to buy numbers and minutes according to usage

## Verdict

The deciding factor is whether your team needs marketing attribution alone or substantial call-handling workflows alongside it. CallRail is the better fit for teams that want included tracking usage, a 14-day trial, and an upgrade path for form tracking and conversation analysis. CallTrackingMetrics is the better fit for teams that need skills-based routing, a sales softphone, live coaching, or agency white-label options and are comfortable paying separately for numbers and minutes.

## Questions

### Which costs less to start, CallRail or CallTrackingMetrics?

CallRail lists Lead Tracking at $55 per month, or $50 per month billed yearly, with five local numbers and 250 local minutes included. CallTrackingMetrics lists Marketing Lite at $79 per month, or $65 per month billed yearly, and charges separately for numbers and minutes.

### Are phone numbers and minutes included in both plans?

No. CallRail includes five local numbers and 250 local minutes monthly with its plans. CallTrackingMetrics does not include numbers or minutes in its subscription plans.

### Which is better suited to a sales team handling calls?

CallTrackingMetrics is the better fit when the team needs skills-based routing, a customizable softphone, a smart dialer, and live coaching; those tools are listed on its Sales Engage plan. CallRail publishes call routing and a Lead Center softphone.

### Can both products track form submissions?

Yes, on selected plans. CallRail includes Form Tracking in Lead Tracking Complete and Lead Conversion Complete, with 1,000 submissions monthly. CallTrackingMetrics includes form tracking in Marketing Pro, with 5,000 submissions.

### Do CallRail and CallTrackingMetrics offer conversation AI?

Yes. CallRail includes call transcription in Lead Tracking and offers Premium Conversation Intelligence in Lead Conversion. CallTrackingMetrics lists AskAI analysis and 3,000 included transcribed minutes on Marketing Pro.

### Which works for teams needing international tracking numbers?

CallTrackingMetrics publishes plans and number availability in more than 80 countries. CallRail states that it is available in the United States, Canada, the UK, and Australia.

### Can I try either product before paying a subscription fee?

CallRail offers a 14-day free trial without a credit card. CallTrackingMetrics advertises no plan fee for the first month, but usage charges still apply.

### Which is a better fit for an agency?

CallRail is a fit for agencies managing multiple clients from one login. CallTrackingMetrics is a fit for agencies that specifically need sub-accounts and white-label options, which it lists on Marketing Pro.

## Product pages

- CallRail: https://nachonacho.com/product/callrail
- CallTrackingMetrics: https://nachonacho.com/product/call-tracking-metrics

## Related comparisons

### More CallRail comparisons

- CallRail vs CallPage: https://nachonacho.com/software-comparisons/callpage-vs-callrail
- CallRail vs CallHippo: https://nachonacho.com/software-comparisons/callrail-vs-callhippo
- CallRail vs Invoca: https://nachonacho.com/software-comparisons/callrail-vs-invoca
- CallRail vs Ringba: https://nachonacho.com/software-comparisons/callrail-vs-ringba
- CallRail vs Textline: https://nachonacho.com/software-comparisons/textline-vs-callrail