# Awin vs FirstPromoter Source: https://nachonacho.com/software-comparisons/awin-vs-firstpromoter Last updated: 2026-11-01 Choose Awin if you want to recruit affiliates through an established network; choose FirstPromoter if you want to run your own affiliate program around subscription billing. Both let advertisers track referrals and manage commissions, but Awin’s partner directory and FirstPromoter’s billing integrations address different starting points. ## At a glance | | Awin | FirstPromoter | | --- | --- | --- | | Partner sourcing | Directory of 1M+ partners | Affiliate invitations and approvals | | Starting advertiser price | Access: $49/month plus 3.5% tracking fee per transaction | Starter: $49/month or $490/year | | Other plans | Accelerate from $99/month plus 2.5% tracking fee; Advanced custom | Business: $99/month; Enterprise: $149/month | | Billing and store integrations | Shopify, WooCommerce and Magento plugins | Stripe, Paddle, Chargebee, Recurly and Braintree | | Subscription commissions | Not published | Recurring and lifetime commission options | | Affiliate-driven revenue limits | Not published | Starter: $5,000/month; Business: $15,000/month | | Affiliate limits | Not published | Starter: 1,000; Business and Enterprise: unlimited | | Program structure | Separate application for each store or region | Starter: 3 campaigns; Business and Enterprise: unlimited | | Affiliate payouts | Automated publisher payment processing | PayPal and Stripe payouts; bulk payout exports | | Reporting | Enhanced customizable reports on Accelerate | 22 data points with CSV and JSON exports | | Support | Access: email and webinars; higher plans: account management | Customer Success team | | Trial or introductory period | Access: first month free; three-month minimum term | 14-day free trial; no credit card required | ## Which to choose ### Choose Awin if - Advertisers seeking partners through a publisher directory - Ecommerce teams using Shopify, WooCommerce or Magento - Teams that want the option of expert account management on higher plans - Brands planning separately localized programs across regions ### Choose FirstPromoter if - SaaS teams running an affiliate program with their own partners - Subscription businesses using Stripe, Paddle, Chargebee, Recurly or Braintree - Teams that need recurring or lifetime commission rules - Businesses that want a branded affiliate portal ## Verdict The deciding factor is how you expect to build and operate your program. Pick Awin when access to its publisher network matters, particularly for an ecommerce business seeking new partners. Pick FirstPromoter when you already have partners to invite and need recurring commissions tied to subscription payments. Compare the full cost, not just the starting monthly price: Awin publishes a transaction-based tracking fee, while FirstPromoter’s plan tiers depend on affiliate-driven revenue. ## Questions ### What is the main difference between Awin and FirstPromoter? Awin combines affiliate program management with access to a directory of more than 1 million partners. FirstPromoter focuses on managing affiliate, influencer and referral programs, including commissions connected to subscription billing. ### Which is a better fit for a SaaS subscription business? FirstPromoter is the more direct fit when subscription billing is central to the program: it lists integrations with Stripe, Paddle, Chargebee, Recurly and Braintree, plus recurring and lifetime commissions. Awin may fit a SaaS business whose priority is finding partners through a network. ### Can Awin or FirstPromoter help me find affiliates? Awin provides a directory of more than 1 million partners. FirstPromoter provides tools to invite and approve affiliates for a program you run. ### How do Awin and FirstPromoter charge advertisers? Awin Access costs $49 per month plus a 3.5% per-transaction tracking fee; its Accelerate plan starts at $99 per month plus a 2.5% tracking fee. FirstPromoter Starter costs $49 per month or $490 per year, with plan tiers based on monthly affiliate-driven revenue. Advertiser-set partner commissions are a separate consideration. ### Do either Awin or FirstPromoter offer a free trial? Awin advertises a free first month for its Access plan, which has a three-month minimum term. FirstPromoter offers a 14-day free trial without requiring a credit card. ### What happens if my FirstPromoter program exceeds its plan limit? FirstPromoter says an account moves to the next plan tier if affiliate-driven revenue exceeds its current tier, so tracking and commissions continue. Starter covers up to $5,000 per month in affiliate-driven revenue; Business covers up to $15,000 per month. ### Which product supports an affiliate portal on my own domain? FirstPromoter offers a custom affiliate dashboard domain on Business and higher plans. Awin lists a branded private network among its Advanced-plan features. ### Which product offers help managing the program? Awin Access is self-managed with email support and webinars; Awin says its higher plans offer personalized account management. FirstPromoter advertises a Customer Success team, while the advertiser runs its own affiliate program. ## Product pages - Awin: https://nachonacho.com/product/awin - FirstPromoter: https://nachonacho.com/product/firstpromoter ## Related comparisons ### More Awin comparisons - Awin vs Affise: https://nachonacho.com/software-comparisons/awin-vs-affise - Awin vs Kiflo: https://nachonacho.com/software-comparisons/awin-vs-kiflo - Awin vs Partnerize: https://nachonacho.com/software-comparisons/awin-vs-partnerize - Awin vs Post Affiliate Pro: https://nachonacho.com/software-comparisons/awin-vs-post-affiliate-pro - Awin vs Reditus: https://nachonacho.com/software-comparisons/awin-vs-reditus - Awin vs Referral Factory: https://nachonacho.com/software-comparisons/awin-vs-referral-factory - Awin vs Rewardful: https://nachonacho.com/software-comparisons/awin-vs-rewardful - Awin vs Tolt: https://nachonacho.com/software-comparisons/awin-vs-tolt ### More FirstPromoter comparisons - FirstPromoter vs Cello.so: https://nachonacho.com/software-comparisons/firstpromoter-vs-cello-so - FirstPromoter vs Everflow: https://nachonacho.com/software-comparisons/firstpromoter-vs-everflow - FirstPromoter vs Kiflo: https://nachonacho.com/software-comparisons/firstpromoter-vs-kiflo - FirstPromoter vs Refersion: https://nachonacho.com/software-comparisons/firstpromoter-vs-refersion - FirstPromoter vs Rewardful: https://nachonacho.com/software-comparisons/firstpromoter-vs-rewardful - FirstPromoter vs Tapfiliate: https://nachonacho.com/software-comparisons/firstpromoter-vs-tapfiliate - FirstPromoter vs TUNE: https://nachonacho.com/software-comparisons/firstpromoter-vs-tune - FirstPromoter vs Impact.com: https://nachonacho.com/software-comparisons/impact-com-vs-firstpromoter