# The Future of Video Marketing: Leveraging AI on Youtube

> A NachoTuesday interview — the C-Suite Insights series from NachoNacho, the B2B SaaS and AI
> marketplace. In conversation with Head of Growth, CEO, Taja AI.

- **Page:** https://nachonacho.com/nachotuesday/video/The-Future-of-Video-Marketing-Leveraging-AI-on-Youtube
- **Guest:** Head of Growth, CEO, Taja AI
- **Guest on LinkedIn:** https://www.linkedin.com/in/petebennettuk/
- **Recorded:** 2025-09-02
- **Watch:** https://www.youtube.com/watch?v=lvIsji2Ficc

## Summary

In this discussion, Pete from Taja AI explains how his platform uses AI to help video creators repurpose their content efficiently. Instead of generating new videos, Taja AI takes a single, long-form video, like a webinar, and transforms it into various forms of content, including optimized YouTube videos, social media shorts, blog posts, and text for social media. This process saves creators a significant amount of time, allowing them to focus on producing authentic, high-quality content without the tedious manual work of editing and repurposing. The conversation emphasizes that while AI is a powerful tool, it should be used to assist rather than replace the human element, as authenticity and consistency are key to building a successful brand and an engaged audience in the current digital landscape. 5 Key Takeaways: Repurpose, Don't Re-create : Instead of manually editing long videos for social media, use a platform like Taja AI to automatically create multiple content formats (shorts, blog posts, text) from a single piece of long-form video. Authenticity over Perfection : In an era flooded with AI-generated content, an authentic, human touch is highly valued by audiences. Strive to be "prolific rather than perfect" and use AI to enhance your content, not replace yourself. Optimize for Human Intrigue : While metadata is useful, focus on creating engaging, valuable content. Use a strong, intriguing opener to hook viewers in the first 30 seconds and deliver value early to improve video retention rates. Consistency is Key : Building a successful YouTube channel or online presence is a long-term game. Consistency in posting content is more important than a single viral video. Be prepared to put in the "hard yards" to see long-term gains. Serve to Sell : The best way to build a brand is to focus on serving your audience's needs and creating value for them. By giving away valuable information and building trust, you can turn yourself from "a" into "the" in your field, which attracts a premium following.

## Full transcript

Good afternoon, everybody, and good evening. I believe you're in London, is that correct, Pete? Pete: I normally am. I'm currently in Slovakia, so still in Europe. Andy: Oh, got it. Okay. Slightly different time zone, but pretty close by. And without further ado, we'd love it if you could introduce TaJa AI and what you guys do. Pete: Yeah, sure. What we do in a nutshell is take the videos that you wonderful people out there make and make them useful for you by taking long-form video, optimizing it for YouTube, and then taking that long-form video and making it into shorter videos or video shorts, as I think most people would know them. So, these are things that can be posted to YouTube to get more traffic, and also across other social media platforms. We also produce text, so we can do blog posts and LinkedIn posts from videos. The idea is that you produce one piece of content, and then we'll make that content work for you. We use AI, but we don't generate AI videos. We use AI to make your videos useful and hopefully bring in some business for you. Andy: That's a great point. Considering that we're on a webinar right now, we're going to shoot about 30 minutes of content. Before, you had to go through and look through the 30 minutes of video to find the exact clips that you wanted. Now, with AI, you can really condense that down and, furthermore, grab the best sound bites that you can use directly on social media through your platform. You integrate with all the platforms and can post directly to them, correct? Pete: That's right. Most of the major ones, and there will be new ones coming on as the landscape develops. You're absolutely right. I think most people spend far too much time making perfect videos when they're actually making plenty of video content as part of their business-as-usual activities which never gets used because, frankly, it's such a pain to get it up on YouTube and process it. We do the heavy lifting for you. Andy: We all mean well and eventually plan to get to it, but we never do, right? Furthermore, you guys allow people to create blog posts and other forms of content, which I find really interesting. I've never seen any other platform do that before. Pete: We believe that if you make content once, we should be able to make it work for you in as many different contexts as possible. You know, people still read blog posts, and blog posts are amazing for SEO, particularly if you embed the video that you've made within the blog post that we've created for you. Andy: Definitely. Do you guys do transcripts as well as part of those blog posts? Pete: Oh yeah, we've got transcripts, so you can use those in whatever way you like. I'd say we automatically produce social media posts for you from that transcript anyway, so most of the hard work is done. Andy: It sounds like you just explained all the big benefits. How much time savings are we talking about here for the average person? Say, if we shoot this video today and I want to produce a bunch of content from it, what kind of a pitch would you give somebody like me in terms of how many hours I would save? Pete: If you think about what you would have to do manually to get this done, it can run into many hours. In fact, many of our customers say it saves them at least a day a week, and that's only for making a relatively small number of videos. Within an hour, I can have this video processed, and if we go for half an hour, we'll probably make at least a dozen shorts from that. We'll make blog posts and social media posts. So, you've got at least a week, if not more, of content from making a 30-minute video. And I'd say, "Give me an hour, and it can be done, Andy." Andy: I just cringe thinking about the amount of work I would have to do, which could, of course, be automated using your platform, which we need to talk about as a side note. So, I guess what else is possible with AI today when it comes to video marketing strategy? Pete: Well, I think AI is a double-edged sword. There's a lot of AI-generated content out there. You will have seen avatars, and sometimes it's quite difficult to know whether it's a real person or them speaking. It's not quite there yet in terms of the human touch. So, we prefer to use AI to work with you as opposed to replacing you. Of course, if you're going for very high-volume, low-quality stuff, then the world is your oyster with the AI offerings at the moment. But I think we're taking a slightly counter approach to this and saying, "Let's not flood all of the social channels with AI-generated content that is clearly not authentic." It's obvious; actually, sometimes it's too perfect. We could talk about this for hours, but some of the best-performing videos I've been involved in are ones that are not perfect but are 150% authentic. So, perfection kills progress. We're going to stumble during this video and webinar, but by getting the content out as a result of this authentic conversation, we'll get much better results than if you hired a green screen studio and a bunch of VAs to do a professional job. Andy: I definitely agree with you there. I think with a lot of the automation and AI coming out, there's been a pendulum swing back towards authenticity, and people crave real content. When you send an email to somebody and it's actually written by you as opposed to AI, you actually get the highest response rates you've ever gotten before. Pete: And it's so obvious when people are doing it. How many emails have you gotten that start with, "We're going to help you elevate your marketing strategy"? As soon as you see the word "elevate," whoops, ChatGPT. People who are subject to a lot of advertising and messages really do start to tune them out. Recent changes on YouTube are making it more and more difficult to grow a YouTube channel just on the back of AI content. And I think that's right because, at the end of the day, people want to hear from people, don't they? Andy: Exactly. I get these cold emails that say, "I noticed your LinkedIn profile," and I'm sure it's the same AI-generated template that everybody else is using. Pete: Exactly. A lot of these platforms are pushing back on artificially AI-generated content as well. For instance, Google is penalizing brands that are producing blog posts that are fully written by AI. There are a lot of markers for these tools that detect AI as well. For instance, ChatGPT has that long hyphen. I forget the name of it. Andy: Oh, a dash? Pete: Yeah, exactly. That's an easy one even humans can use to recognize if it's AI-generated content. But YouTube is also demonetizing AI-generated videos, and I think that's going to be a further trend as people demand and crave authentic content. Andy: There's magic in imperfection, isn't there? That's where character comes in. There's a famous saying about that: "There is definitely beauty in imperfection." That's the human element you can never really replace with AI. Pete: Exactly. What we're trying to do is use AI to take the grunt work out but not replace you as the star of your life with an AI avatar. Andy: It sounds like a good strategy. Talking about the human element, tell us more about your background. How did you get to this point in your career, and what led you to start Taha? Pete: Well, I've been in online marketing since the term was invented, as you can probably tell by the gray hairs. I've built and sold a few companies on the back of organic traffic, some of it through video, some of it not. What brings me to Taha is that I actually bought the product, and I thought, "You know what? As a YouTuber who has built plenty of channels, and some pretty big channels at that, I wish I'd had this when I started. This is just so cool." So I bought the product and reached out to the founder, Ibrahim. We had a couple of chats on Zoom, and one thing led to another. I thought, "You know what? I believe in this product. I'm going to join you because it really is amazing compared to many of the other products that I've tried. It does pretty much everything in one place." Andy: I like how vertically integrated it is, from taking the content to producing various forms of content and then the distribution of the content, which is key. Optimization is one of the points we haven't talked about much, as well. How do you help with some of the optimization, maybe for SEO, for instance? Pete: Coming from my YouTube background, I guess one of the things that people find difficult when I teach them about YouTube is learning how to optimize titles, descriptions, and tags. Tags are less important now than they used to be, but coming up with titles that both reflect the keywords people are searching for and, critically, have the human intrigue to draw people into watching the video is a skill you can learn. It's a skill a little bit like copywriting, but some people have a knack for it, and some people don't, and everybody has off days when they're not feeling creative. So, what we do is take the variability out by taking a quite scientific approach, again using AI, to find out what's working for other channels and then incorporate that into your channel in a way that fits in with the rest of the content on your channel. This protects your brand, and you're not just making clickbait because YouTube is a long game. Many people come in thinking they're going to make a fast buck by doing sensational clickbait, and most of it ends in tears. The people who do well are the same as the people who go to the gym regularly and do it for three to six months without seeing any real gains, and then the gains come between the middle of the year and Christmas. So, we're just making it easy to do the hard yards so that you can enjoy the results without burnout. Andy: Consistency. It's one of those small steps at a time that gets you toward bigger goals, too. Even with startups, I always tell people this: celebrate the small wins, understand the small trends that are ticking you toward that overnight success that people might see on the news or on paper when you announce your fundraising. It's the little things you've done to get to that point that really make all the difference. Pete: One thing that's quite encouraging looking at the numbers in the back of our systems is that people tend to stick with us. We don't have a particularly high churn rate. So people are coming in, and they're building Taha into their business-as-usual workflow. If they were making videos—again, webinars are a great example—they're going to do those anyway, so they might as well make them useful, and Taha does that with minimal cost and minimal effort. Andy: When you tell me you're going to save a couple of hours, who doesn't want that, right? And once they actually see it in action, how could you go back to spending multiple hours trying to edit this video and turn it into a bunch of different content? Pete: We can even automate stuff to the point where you don't need to log into Taha. When you sign up for an account with us and link your YouTube channel, Taha will produce a secret playlist on your YouTube channel. You just upload your videos, add them to that playlist, and Taha does it without you even needing to log into the platform. You just come back a few hours later, and all the hard work's done. Andy: Wow, that's powerful. So, I guess what kind of tips would you have for people for content optimization that they overlook a lot? You mentioned trying to humanize the keywords. Are there any tips or tricks around how people can research what some of the top-searched phrases or keywords in YouTube are? With Google, you can use keyword research tools to identify the terms people are searching for and optimize your blog posts accordingly. Is there such a system in place for YouTube, TikTok, and Instagram? Pete: Yeah, there's a saying in business that is, "Find out what they want, give it to them, rinse, repeat, buy a big house." All you've got to do to start with is find out what's in demand. And as you've alluded to, in Google, you can type in the start of a keyword stem. Maybe it's "dog training," and Google will suggest lots of other things in that space that people are searching for. Similarly, on YouTube, if you go into the search bar and type in keywords in your niche, it will produce or come up with other titles that are likely to do well. Having said that, this whole YouTube and social media game is sometimes confused by the fact that people think there is one algorithm you have to appeal to. With YouTube, there is not one algorithm; there is a suite of algorithms. As soon as you start a new channel, the algorithm you should be appealing to, as we've mentioned, is the search algorithm. But once you start producing great, regular content, YouTube's recommendation algorithm will kick in, and it will find other people similar to the people who are watching your video who resonate with your content, and it will then put your video in front of them without them needing to search. A little tip for people looking to build a YouTube channel: look in your analytics and look at the retention curves you're getting. If people are watching more than 60% of your video, you're likely to be picked up by the recommendation algorithm. You'll know when your channel is doing well when you're getting more traffic from recommendations than you're getting from search. But again, that's probably a three-to-six-month journey at a minimum. Andy: Don't expect overnight results, and typically you want to post a lot of content, too, right? A lot of people think it's just going to be a one-night success, an overnight video that goes viral, but it's really about consistency again, right? Posting multiple YouTube videos. Maybe even from this webinar, we're going to grab at least 10 clips from it and post those on YouTube to figure out which ones really hit, especially the short clips like you said. It's easier to get somebody through a one-minute video at 60% and get that level of engagement you need as opposed to the whole 30-minute webinar. But you could always give them the option to watch the whole webinar if that one-minute clip really grabs their attention and they like the key talking points. It's easier to get them to "upgrade" to something bigger. Pete: Yeah, "be prolific rather than be perfect" is a good way of summarizing it. And again, to come back to a Taha feature which I really like, when we produce the shorts from your video, we optimize the shorts but we also include a link back to the main long-form video. A way to think about this is that it's a little bit like a movie trailer. You watch the trailer, you want to see the whole movie based on what's in the trailer. We make it easy to go from the trailer to the full movie. And then people will start to know, like, and trust you because they'll spend more time with you online. Andy: That's really smart. I don't think a lot of people do that enough, actually. A lot of people just try to lead with the whole video, like, "Hey, do you want this 30 minutes?" It's like, "Well, give me a tidbit of it first. Is there some good content here?" I think from this interview alone, there's a lot of great tactical takeaways that people can use right now in their business. If we create a social clip from that and they see one or two tricks you've given already, they're going to want to watch the whole thing after that point. Pete: 100%. Again, it really comes back to just getting stuff out there. There's a heuristic here. We don't want to get too mathematical, but throughout pretty much every creative endeavor, and I see this throughout all of the YouTube channels that I work with, about half of the value will come from the square root of the number of pieces of content you put out there. So, this is almost like the Pareto principle, the 80/20 rule, but on steroids. It's actually more aggressive than 80/20. For instance, if you make 100 videos, then half of the value of those videos, whether that's views or sales or however else you measure value, will come from 10 or less of those. But you've got to make the 100 to get to the 10. If you're doing it the old-fashioned way, most people may not even get to 10, never mind the 100. Andy: They might not even get to one. The moment you sit down to edit a 30-minute video and have to go through every bit of it, you're like, "I've got to get to these emails." Pete: Exactly. It's human nature, isn't it? This stuff is either technically challenging or tedious or both. And those are both reasons why people don't do things, hence the gym again. It's not difficult to get fit; you just have to go to the gym regularly and move heavy stuff. But it's not quite as easy as it sounds when it comes to doing it, is it? Andy: Definitely not. Consistency is key for everything. So, moving on to the more technical aspects that a lot of people might not understand about content optimization, what are your thoughts on the difference between metadata and "smart metadata," and why does that matter for content optimization and getting visibility? Pete: Honestly, I think there's too much emphasis on metadata. The algorithms across the platforms are smarter than most people because the platforms hire PhDs. At the end of the day, the only thing that's going to make your video successful, irrespective of anything you do technically to optimize it, is whether or not people find it engaging and watch it. So, I would suggest concentrating more on producing lots of content that's got valuable nuggets of information in it rather than pandering too much to individual platform algorithms. Andy: Good point. I guess what tips do you have for optimizing content to make it more engaging, like thumbnails, having the transcript on the video itself, maybe some key talking points, and overlays? Your platform can do some of that kind of work, right? Pete: Yeah, thumbnails are important. Thumbnails will have a really big impact on the click-through rate of your videos, and one of the YouTube algorithms is very keen on high click-through rates because if you think of the way that YouTube and other platforms make money, it's when people watch content. The idea of YouTube's ad mechanism is that you will get rewarded if you keep people watching videos. And in order to watch a video, they've got to start watching the video. The click-through rate on the thumbnail is very important. You want to be heading, if possible, for north of 5 or even 10%. The YouTube average is 2%. Many people, with a bit of work, can get 15% or 20%. So, concentrate very much on the click-through rate. In terms of optimizing the content, I think one thing that many people overlook is the actual structure of the content. I'm not talking about anything technical here; I'm talking about the way you structure the video to grab people's interest and then deliver value early on. I do have some slides on this, which we can maybe do another time, but in the olden days, people used to have three to five seconds of branding intro. A spinning logo, maybe some fireworks. Then they would start talking about themselves. Then they'd ask for subscribers, and they would ask for people to like and share the video. And you're probably 20 to 30 seconds into the video before they deliver any value. And again, I come back to retention curves. If you look at their analytics, 90% of the people will have left before they've even started to deliver value. So, the way to structure this is to open with a strong opener that creates intrigue and then draws them into the video. The somewhat extreme example that I normally use when I'm teaching people is to go for an NLP pattern interrupt. So, something like, "So, I put the baby in the microwave." That would be the start of the video. And then I'd say, "Today, I'm going to teach you how to cook a 'baby archetype' in the microwave in less than five minutes." The moment I say, "I put the baby in the microwave," it's like, "What on earth is he talking about?" Nobody is going to tune out until their anxiety is assuaged that, "No, we're not putting babies in the microwave; we're putting baby architectures in the microwave." The alternative to that would be to introduce myself after a three or four-second spinning logo and say, "Hi, I'm Pete from the internet cooking channel. Please like and subscribe," etc., etc., before I've even got to the payload. Andy: I've noticed this with a guy we work with a lot. His name is Lee Jen J. He always opens with some kind of an ecstatic one-liner or phrase, like, "These are 10 AI tools you didn't know about," or something along those lines. It just draws you in and hooks you into what's next. If you're interested in the topic, of course, you're going to want to hear what these tools are, especially if there's some sort of FOMO involved. Pete: Exactly. A good tip, if you're not sure how to do this—and this is the sort of thing that gets better with practice, or maybe you can even use ChatGPT to help you with this—is just to start a story halfway through and then come to the beginning. Here's another example: "So, my boss leaned across the desk, blew cigar smoke in my face, and said, 'Don't spoil a good product by selling it at the wrong price.'" Now, I'm talking about some time that I was in the oil industry where I was learning how to price different grades of oil against each other. And my boss... and then we get into the story. But if you start a story halfway through, you're opening a loop. And people hate to have open loops. They want to close that loop, so they're going to wait around. Then you've got them, probably 30 or 40 seconds into the video. Andy: And they're like, "Wait, why did he say that? How does this end? I've got to click and watch this thing to learn more." Pete: Exactly. So it's just really a question of thinking, "How can I make this interesting for my viewers?" because I will be rewarded by their attention. And it's an attention economy that we're in now, isn't it? Andy: Because everybody has the attention span of a goldfish these days. Pete: Exactly. So don't think in terms of a linear fashion. A lot of people think of a story from beginning to end. The best thing you can do for videos is to shake up that mentality a little bit. So, like you said, start in the middle, go back to the beginning, and then go to the end. That's a great way to hook somebody, get them into the story, and then end with the ending of the story, which hopefully then involves, "Hey, like, follow, subscribe, and share this video with other people now that I've gotten your attention." Andy: You can do that. I'll be honest, I don't even bother asking for subscribes and likes. People know how that works now. I'm there to serve people, and if I deliver value, then I'll assume that people will want to share that value with their friends, family, and colleagues if they feel it's worth it. I'm not really into the whole "like and subscribe" thing because that's about me. Everything you do should be about delivering value to your audience. Pete: I 100% agree with you on that. Anytime you're in business, marketing, creating products, or trying to be an entrepreneur, at the end of the day, we're serving other people's needs. If you can revolve your entire business around that, of course, if you're creating great content, people are going to like it and share it. But if you can't understand that concept of trying to produce value for other people, why would they click "subscribe" and share with anybody else in the first place? So it becomes a self-fulfilling prophecy if you focus on the things that really matter, which is creating value for people. Andy: I may be wrong on this, but I think the word "to sell" is derived from, I think, maybe the Swedish word "to serve." I don't know, but I know they're very closely related. And if people remember that, that should drive everything they do. Pete: People want to buy; they don't want to be sold. And especially these days with, speaking of authenticity, people want to buy into something. They don't want to be sold something because we've been, you know, going from cold email marketing days to talking to high-pressure salesmen. People are kind of tired of that, right? There's information at our fingertips and our ability to make our own decisions. We just need to have those options put in front of us, and then we want to make that decision to buy. If your content is designed that way, your product user experience is designed that way, and your marketing is designed that way, it's going to draw people in and make them actually want to buy as opposed to trying to force your things upon people. Andy: And once you start becoming prolific on video and your name becomes known, what you're doing is turning yourself from the indefinite article into the definite article. So, you're no longer a life coach; you're the life coach. You're no longer a musician; you're the musician. I mean, Eric Clapton plays the guitar pretty well. I'm assuming he's still alive. I don't know; I'm a bit out of touch, but I'm pretty sure he doesn't go knocking on public doors asking if he can play free gigs because he's known now. He's so famous as the guitar player, not a guitar player. The great thing about doing that in business is that it takes you out of the commodity market so you can premium price. People want you. Even though you're probably selling something very similar to the competition, if they know, like, and trust you, they will pay a premium because trust attracts that level of commitment. Pete: Back to that authenticity. You know, find your skill, find the value that you're going to create in your product or your videos, and then just give it away, essentially. That's how you gain the awareness and power anyway. Just give it away; don't try to sell it. It'll sell itself. And even if you end up giving some stuff away and it doesn't come back, you've put some good out into the world. And you know, karma has a habit of working its magic, doesn't it? Andy: It certainly does. So, moving on, let's say we're super successful now that we're using Taha and we have this great process. We're creating engaging videos, and we're getting a lot of views. How do we manage our video libraries at scale, especially if we're producing so much content now with AI at an unprecedented level? Pete: I come back to YouTube for this. YouTube is different from most of the social platforms in that it really is a canonical library of your work. So, wherever you can, use YouTube as the central repository. It's free. In fact, they pay you to put content up there if you advertise or if you monetize it through AdSense, and then disseminate that out throughout your other properties, throughout your website, throughout your other channels. Newsletters are a great idea. Embed links to videos in newsletters and always keep growing that YouTube repository, and eventually it becomes an asset that will be selling to people without you even realizing it. People will be hanging out and watching your back catalogs. How many times have you gone on and binged somebody's podcasts once you've watched one or two episodes and found that you really like them? As long as they're good and they're using Taha AI and getting to the point right away, starting with the middle of the story and not hooking me into the video. Andy: Yeah, for sure. Pete: With Taha, it'll handle long videos. If you've got a two-hour podcast, that's no problem. We can do that. We don't charge extra based on the length of the video, either. Some of our esteemed competitors do that. We don't. You can do as long a video as you like within reason. Andy: Very cool. And what's next for you guys? Pete: We're innovating with the product. We've got a fast-growing Facebook group. We are actually led in terms of development by what people want. Remember I said earlier on, "Find out what they want, give it to them, rinse, repeat, buy a big house." So, we're listening to what people want. We're developing extra features within the product. We're...

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