# MailerLite vs Klaviyo

Source: https://nachonacho.com/compare/mailerlite-vs-klaviyo

Choose MailerLite if your priority is email campaigns with a website builder and a larger free email allowance; choose Klaviyo if you want email and marketing SMS alongside customer data and ecommerce-focused workflows. Both offer automation and hosted landing pages, so the deciding question is whether you need MailerLite’s publishing tools or Klaviyo’s broader marketing channels.

## At a glance

| | MailerLite | Klaviyo |
| --- | --- | --- |
| Marketing channels | Email campaigns and automations | Email, SMS, WhatsApp, and mobile push |
| Marketing SMS | Transactional SMS through separate MailerSend | SMS marketing in Klaviyo |
| Free email limit | 2,500 emails/month; 250 subscribers | 500 emails/month; 250 active profiles |
| Paid email pricing | Comfort from $12/month; Power from $25/month | Email shown at $20/month for 500 profiles before discount |
| Paid email sends | Comfort: 10× subscriber tier; Power: unlimited, subject to fair use | Plan limits based on active profiles and email sends |
| Landing pages | Hosted pages; one on Free | Hosted pages; link and redirect restrictions on newer free accounts |
| Website building | Website and blog builder | Not available |
| Ecommerce connections | Shopify and WooCommerce integrations | Shopify, WooCommerce, and BigCommerce integrations |
| Integrations | 100+ integrations | 350+ apps |
| Free-plan support | Knowledge base | Email support for first 60 days |
| Paid-plan support | Comfort: email; Power: email and live chat | Email; chat availability varies by plan and location |

## Which to choose

### Choose MailerLite if

- Creators publishing newsletters and websites
- Teams needing more free monthly email sends
- Sellers offering digital products or paid newsletters
- Teams wanting unlimited email sends on the Power plan

### Choose Klaviyo if

- Brands running email and SMS campaigns together
- Stores personalizing messages from shopping behavior
- Teams using customer service tools alongside marketing
- Businesses connecting a wider range of apps

## Verdict

MailerLite is the better fit for creators and small teams building newsletters, landing pages, websites, and digital products: its free plan permits 2,500 emails a month, and its paid Comfort plan starts at $12 a month. Klaviyo is the better fit for brands coordinating email with marketing SMS and purchase-based personalization. Neither is the better choice overall; choose according to the channels and workflows you will use.

## Questions

### Which is better for email and SMS marketing?

Klaviyo is the better fit for coordinated email and marketing SMS. MailerLite focuses its marketing plans on email; the separately offered MailerSend SMS API is for transactional messages.

### How do the free plans compare?

MailerLite’s Free plan allows 250 subscribers and 2,500 monthly emails. Klaviyo’s free plan allows 250 active profiles, 500 monthly emails, and $5 of mobile messages per month.

### What are MailerLite’s current plan names?

MailerLite’s current plans are Free, Comfort, Power, and Enterprise. Comfort and Power replaced the Growing Business and Advanced names; existing paid accounts transition at renewal or when the plan is changed.

### Can both products create landing pages?

Yes. MailerLite includes one landing page on its Free plan. Klaviyo offers hosted landing pages, but accounts created after March 5, 2026 need a paid plan to add links or redirects.

### Which product can build a website?

MailerLite publishes a website and blog builder, including one website on its Free plan. Klaviyo publishes hosted landing pages, but does not publish a comparable website-builder offering.

### Do MailerLite and Klaviyo connect to online stores?

Yes. Both publish Shopify and WooCommerce integrations. Klaviyo also lists BigCommerce, while MailerLite offers ecommerce integrations alongside its newsletter and website tools.

### How is paid usage measured?

MailerLite prices marketing plans by subscriber tier and sending volume; Comfort’s monthly allowance is 10 times the subscriber tier’s ceiling. Klaviyo’s Profiles and Email plans account for both active profiles and emails sent.

### What support is available on a free plan?

MailerLite lists knowledge-base support for its Free plan. Klaviyo provides free-plan email support for the first 60 days, followed by self-service resources.

## Product pages

- MailerLite: https://nachonacho.com/product/mailerlite
- Klaviyo: https://nachonacho.com/product/klaviyo