# EmailOctopus vs MailerLite

Source: https://nachonacho.com/compare/emailoctopus-vs-mailerlite

Choose EmailOctopus if you want a larger free email-marketing allowance; choose MailerLite if you also want to build a website, sell digital products, or offer paid newsletters. Both offer campaigns, automations, signup forms, landing pages, and integrations, but their free-plan limits and broader tools differ.

## At a glance

| | EmailOctopus | MailerLite |
| --- | --- | --- |
| Free-plan allowance | 2,500 subscribers; 10,000 emails/month | 250 subscribers; 2,500 emails/month |
| Websites and blogs | Landing pages; no website builder | Website and blog builder |
| Selling tools | NA | Digital products; paid newsletters; bookings |
| Paid plans | Pro from $10/month or $9/month billed yearly | Comfort from $12/month; Power from $25/month |
| Paid email allowance | Selected monthly send limit | Comfort: 10× subscriber-tier ceiling; Power: unlimited, fair use applies |
| Free automations | 3 automations; 5 steps each | 3 automations |
| Free signup tools | 1 form; 1 landing page | 3 forms; 1 landing page; 1 website |
| User seats | Starter: 1; Pro: unlimited | Free: 2; Comfort: 3; Power: unlimited |
| Support | Email support; Pro live chat; Starter chat for 30 days | Free: knowledge base; Comfort: email; Power: live chat and email |
| Integrations | WordPress, Zapier, Make, and API | 100+ integrations, including Shopify and WooCommerce; API |
| Free reporting | Reports available for 30 days | NA |
| Platforms | Web-based account | Web-based account; iPad Subscribe App |

## Which to choose

### Choose EmailOctopus if

- Lists of up to 2,500 subscribers that can stay on a free plan
- Senders needing up to 10,000 free emails a month
- Teams focused on campaigns, forms, and automations rather than a website builder
- Paid teams needing unlimited user access on Pro

### Choose MailerLite if

- Creators building a website or blog alongside their email list
- Businesses selling digital products or paid newsletters
- Teams wanting native Shopify or WooCommerce integrations
- High-volume senders considering Power's unlimited monthly emails

## Verdict

The deciding factor is what you need alongside email. EmailOctopus fits a newsletter or small business focused on campaigns and list growth: its free plan allows 2,500 subscribers and 10,000 emails a month. MailerLite fits a creator or business that wants websites and sales tools in the same account, though its free plan allows 250 subscribers and 2,500 emails a month. Compare paid tiers at your expected list size and sending volume before choosing.

## Questions

### Which has the larger free plan, EmailOctopus or MailerLite?

EmailOctopus allows up to 2,500 subscribers and 10,000 emails per month on Starter. MailerLite allows up to 250 subscribers and 2,500 emails per month on Free.

### How much do EmailOctopus and MailerLite cost to start?

Both have free plans. EmailOctopus Pro starts at $10 per month, or $9 per month billed yearly. MailerLite Comfort starts at $12 per month and Power at $25 per month; paid prices rise with usage.

### Can either platform build a website?

MailerLite includes a website and blog builder. EmailOctopus offers landing pages and signup forms but says it does not offer a website builder.

### Which can sell digital products or paid newsletters?

MailerLite publishes tools for digital products, bookings, and paid newsletters. EmailOctopus focuses on email marketing and does not publish equivalent built-in selling tools.

### Do EmailOctopus and MailerLite offer automation on their free plans?

Yes. EmailOctopus Starter allows up to three automations with five steps each. MailerLite Free allows up to three automations.

### Which offers unlimited email sending?

MailerLite Power includes unlimited monthly emails subject to fair use. MailerLite Comfort has a monthly limit tied to its subscriber tier, while EmailOctopus plans use monthly sending limits.

### Can I connect either service to my online store?

MailerLite lists Shopify and WooCommerce integrations. EmailOctopus says Shopify can be connected through Zapier, Make, or a third-party app, and its WooCommerce integration runs through Zapier.

### What support do free users get?

EmailOctopus Starter users can use live chat for their first 30 days and contact support by email. MailerLite Free lists knowledge-base support; its 14-day premium trial includes live chat and email support.

## Product pages

- EmailOctopus: https://nachonacho.com/product/emailoctopus
- MailerLite: https://nachonacho.com/product/mailerlite