# Clay vs HubSpot

Source: https://nachonacho.com/compare/clay-vs-hubspot

Choose Clay if your main job is finding, enriching, and researching prospects; choose HubSpot if you need a CRM to manage customer relationships across sales, marketing, and service. Clay can sync enriched data into HubSpot, so teams that need both functions may use them together.

## At a glance

| | Clay | HubSpot |
| --- | --- | --- |
| Primary focus | Prospecting data and enrichment workflows | CRM, marketing, sales, and service |
| Customer records | CRM sync and enrichment on Growth | Contact and deal management in free CRM |
| Data enrichment | Multi-provider waterfalls and Claygent | Contact and company record enrichment |
| Email outreach | Clay Sequencer and email integrations | Marketing email and sales sequences |
| Plans | Free, Launch, Growth, Enterprise | Free, Starter, Professional, Enterprise |
| Starting paid price | Launch from $185/month | Customer Platform Starter from $7/seat/month promotional |
| Free-plan limits | 100 Data Credits and 500 Actions/month | Up to 2 users |
| Seats | Unlimited seats on Free | Per-seat Starter; 6 seats in Professional bundle |
| Integrations | HubSpot, Salesforce, and data providers | HubSpot Marketplace with 2,000+ apps |
| Platforms | Browser web app and Chrome extension | Browser, iOS, and Android |
| Deployment | Web-hosted workspace | Cloud-hosted CRM |
| Support | Priority queue on Growth; dedicated Slack on Enterprise | Chat and email on Starter; phone on Professional and Enterprise |

## Which to choose

### Choose Clay if

- Teams combining multiple prospect data providers
- Sales teams researching accounts with Claygent
- Teams enriching records before syncing them to a CRM
- Growth teams building automated prospecting workflows

### Choose HubSpot if

- Teams needing a CRM for contacts and deals
- Businesses managing marketing, sales, and service together
- Sales teams updating CRM records on mobile
- Teams starting with free CRM tools

## Verdict

Pick Clay when multi-provider enrichment and automated prospect research are the deciding factors. Pick HubSpot when contact records, deal pipelines, marketing, and customer service need to live in one platform. The key distinction is whether you are building a prospecting data workflow or choosing the system that manages the customer relationship.

## Questions

### Is Clay a replacement for HubSpot?

Clay focuses on prospecting research, enrichment, and data workflows, while HubSpot provides a CRM for managing contacts and deals alongside marketing and service tools. Clay can sync data with HubSpot rather than replace that CRM workflow.

### Can Clay and HubSpot work together?

Yes. Clay publishes a HubSpot integration for working with CRM contacts and companies. Clay's Growth plan includes automatic CRM sync and enrichment.

### Do both Clay and HubSpot enrich contact data?

Yes. Clay offers multi-provider waterfall enrichment and AI web research. HubSpot offers enrichment of contact and company records within its CRM; availability depends on the subscription.

### Does either product have a free plan?

Both do. Clay's Free plan includes 100 Data Credits, 500 Actions per month, and a 200-row-per-table limit. HubSpot's free Customer Platform plan supports up to two users.

### How much do paid plans start at?

Clay lists Launch from $185 per month. HubSpot advertises Customer Platform Starter from $7 per seat per month under a promotional offer for new customers; its pricing page also shows $20 per seat per month before that offer.

### How do Clay's usage limits work?

Clay separates Data Credits, used to purchase provider data, from Actions, used to run platform work. Its Free plan includes 100 Data Credits and 500 Actions per month; paid allowances vary by plan.

### Which product offers mobile apps?

HubSpot publishes CRM apps for iOS and Android. Clay publishes a browser web app and a Chrome extension.

### What support comes with each product?

Clay lists priority support for Growth and a dedicated Slack channel for Enterprise. HubSpot provides chat and email support on Starter, with phone support added on Professional and Enterprise.

## Product pages

- Clay: https://nachonacho.com/product/clay
- HubSpot: https://nachonacho.com/product/hubspot