# Atlassian for Startups vs Asana for Startups

Source: https://nachonacho.com/compare/atlassian-for-startups-vs-asana-for-startups

Choose Atlassian for Startups if your team needs a cloud toolset for software development, documentation, and service management; choose Asana for Startups if you primarily need one platform to coordinate projects across teams. Atlassian offers eligible startups included Premium products at no charge for 12 months, while Asana offers a first-year discount on Starter or Advanced annual plans but does not publish the discount percentage on its startup page.

## At a glance

| | Atlassian for Startups | Asana for Startups |
| --- | --- | --- |
| First-year offer | $0 for included products for 12 months. | 12-month discount; percentage not published. |
| Eligible plans | Included Premium cloud products. | Starter or Advanced annual plans. |
| Startup eligibility | VC-backed or partner-affiliated; no more than $10 million raised; not a paid customer. | Series A or earlier; new or free-plan users; recent paid customers excluded. |
| Offer seat limits | Up to 50 for core products; 10 for service products and Product Discovery creators. | Startup-offer cap not published; paid plans have no seat limit. |
| Included work tools | Jira, Confluence, Loom, service tools, Product Discovery, and Bitbucket. | Asana work management on Starter or Advanced. |
| Project planning | Jira agile planning and cross-team dependencies. | Starter timelines and Gantt; Advanced goals and portfolios. |
| Platforms | Cloud; Jira mobile apps for iOS and Android. | Web, macOS, Windows, iOS, and Android. |
| Deployment in offer | Atlassian Cloud products. | Asana-hosted work platform. |
| Integrations | Marketplace apps available but not included in offer. | 100+ free integrations; Salesforce and BI connections on Advanced. |
| Support | Startup Customer Success Managers; Jira Premium critical-issue support around the clock. | Asana Academy and Help Center; startup-specific support level not published. |
| After the offer | Renew or cancel products; paid pricing depends on products and seats. | Then-current pricing; Starter $10.99 or Advanced $24.99 per user monthly, billed annually today. |

## Which to choose

### Choose Atlassian for Startups if

- Startups coordinating software development in Jira and Bitbucket
- Teams that need Confluence knowledge management and Loom video
- Eligible teams seeking up to 12 months of included Premium products
- Startups that need employee or customer service management

### Choose Asana for Startups if

- Teams coordinating cross-functional projects in one work platform
- Startups that need forms, templates, dashboards, and automations
- Teams choosing Advanced for goals, portfolios, and resource management
- Teams collaborating with external guests on paid plans

## Verdict

The deciding factor is the work you need to connect. Atlassian for Startups is the better fit when Jira, Confluence, Bitbucket, and service management belong in the same startup toolset. Asana for Startups is the better fit when project coordination, reporting, and, on Advanced, goals and resource management are the priority. Compare eligibility as well as features: the two vendors set different qualification rules.

## Questions

### Are both startup offers free for the first year?

No. Atlassian for Startups offers approved companies included Premium cloud products for $0 for 12 months. Asana for Startups discounts eligible Starter or Advanced annual subscriptions for the first 12 months; its startup page does not publish the discount percentage.

### Does Atlassian for Startups include Trello?

Atlassian’s current startup offer lists Jira, Confluence, Loom, Jira Service Management, Customer Service Management, Jira Product Discovery, and Bitbucket. It does not list Trello among the included products.

### Who qualifies for Atlassian for Startups?

Atlassian requires applicants to be new to paid Atlassian subscriptions, be VC-funded or associated with a partner accelerator or incubator, and have raised no more than US$10 million in external funding. Approval is required.

### Who qualifies for Asana for Startups?

Asana says its promotion is for early-stage startups at Series A or earlier that are new users or on a free plan. Organizations on a paid plan, or that upgraded to one within the previous 60 days, are ineligible.

### What happens if our team grows past 50 people?

Atlassian says startups exceeding its offer’s seat caps must move the affected products to paid subscriptions. Asana publishes no seat limit for Starter or Advanced, though additional paid seats affect the subscription.

### Which offer includes goals and resource management?

Asana Advanced includes goals, portfolios, and resource management; Starter does not include those Advanced features. Atlassian’s startup offer includes Jira Premium, which provides cross-team planning and dependency management.

### Are integrations included in the startup offers?

Asana lists more than 100 free integrations and reserves some connections, including Salesforce and business-intelligence tools, for Advanced. Atlassian says Marketplace apps are not included in its startup offer.

### Can either startup offer be self-hosted?

Atlassian for Startups expressly covers Atlassian Cloud products, not its self-managed Data Center offering. Asana presents its startup offer as a subscription to its work platform and does not publish a self-hosted option for that offer.

## Product pages

- Atlassian for Startups: https://nachonacho.com/product/atlassian-for-startups
- Asana for Startups: https://nachonacho.com/product/deal-asana